Design Festival takes a look at five key elements to consider when designing a logo. Great little article that sums up things nicely:
“Choosing the right logo is not as easy as it may seem. You may come up with something cute and snazzy that says nothing to the audience you are trying to target. Or you could have a logo that looks astounding up on that billboard but dull and uninspiring when you place it in a newspaper ad. There are many factors you need to consider and many pitfalls you need to avoid.”
Five elements for reaching your target audience
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