![\"Serif](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Serif-Fonts-1.png\" "\\"Serif")
Different serif fonts, all together in one place.<\/center><\/p>\n
Serif fonts, with their decorative strokes or ‘feet,’ bring a sense of tradition, elegance, and authority.<\/p>\n
![\"Sans](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Sans-Serif-Fonts-1.png\" "\\"Sans")
Examples of sans serif fonts in different formatting and variations.<\/center><\/p>\n
Sans-serif fonts take away embellishments for a clean, modern, and straightforward look.<\/p>\n
Each has its own advantages, and knowing which typography in logo design<\/a> to go for can make or break it.<\/p>\n Let’s explore the differences between serif and sans-serif typefaces, how they influence branding, and which one works best for your logo.<\/p>\n Here are some factors to consider when picking logo fonts and making the right choice for your brand.<\/p>\n If fonts aren’t readable in various formats like mobile screens, billboards, packaging, or social media, the brand can lose out on recognition and credibility. Readable typography helps the brand stay strong and effective everywhere it’s seen.<\/p>\n The font style needs to draw attention to the brand’s tone, whether bold and modern, elegant and classic, or friendly and playful. Fonts influence first impressions and match visual identity with brand values, building emotional connections quickly.<\/p>\n Fonts have to maintain clarity when scaled up for billboards or down for app icons and business cards. A versatile typeface makes your brand look professional and consistent across all platforms and sizes, without any disruptions.<\/p>\n A distinctive font can make your logo instantly recognizable and stand out in a crowded marketplace. Unique typography improves brand recall, helping consumers remember and prefer your brand over others.<\/p>\n Fonts should be legible to consumers everywhere. Accessible typography helps you reach a wider audience and ensures a positive, inclusive brand experience everywhere.<\/p>\n Fonts should avoid trends that come and go and instead focus on design principles that keep the brand looking relevant for years. A timeless typeface reduces the need for rebranding, builds long-term brand equity, and maintains credibility over time.<\/p>\n When choosing between serif and sans-serif fonts for a logo, aesthetic appeal is just one factor. You also have to think of others factors like visual traits, brand personality, industry trends, digital mediums and font psychology, as they all play a major role in the versatility of a logo<\/a>.<\/p>\n Serif fonts, recognized by their decorative strokes at the end of characters, can have complex details. While these often add personality and tradition, they can compromise readability when scaled down.<\/p>\n For example, The Guardian<\/a> newspaper’s serif logo looks authoritative and classic in print but can lose sharpness when reduced for smaller digital placements.<\/p>\n Sans-serif fonts feature clean lines without any other visuals, making them more legible at various sizes, like in business card designs<\/a>. Now, you can go with either; just keep the readability and scalability in mind.<\/p>\n The Harper’s Bazaar magazine uses a serif logo that works beautifully in print, but pairs it with simpler sans-serif fonts for smaller digital headlines to maintain legibility.<\/p>\n Serif and sans-serif fonts send very different messages, so your choice needs to align with the core traits you want your brand to have.<\/p>\n Serif fonts make your brand appear established and trustworthy and are great for financial institutions, law firms, or luxury labels.<\/p>\n Brands like Time Magazine<\/a> use a serif font to reflect heritage and sophistication.<\/p>\n On the other hand, sans-serif fonts are clean, modern, and minimalistic. They are mostly associated with innovation, friendliness, and approachability. It’s why companies in tech, startup, and lifestyle niches use them popularly.<\/p>\n Think of Spotify<\/a>, whose sans-serif logo feels accessible, bold, and contemporary.<\/p>\n Before choosing a font style, define your brand’s core personality traits and narrow down the style that best reflects them.<\/p>\n You’ll find some font styles being used more commonly across certain industries. This is where font relevancy comes in. Healthcare, technology, and finance sectors prioritize legibility above all else. So, sans-serif fonts work well as they are straightforward and clear-cut.<\/p>\n IBM’s sans-serif logo communicates precision and trustworthiness, which is very important in tech.<\/p>\n For luxury and fashion logos, the go-to can be serif fonts since they are associated with elegance and sophistication.<\/p>\n Bottega Veneta<\/a> uses a classic serif font to contribute to their brand’s image of understated luxury and craftsmanship.<\/p>\n How and where you use fonts also matters. Serif fonts can be difficult to understand at times in digital formats, especially on screens with low resolution.<\/p>\n For instance, Vogue’s iconic serif logo<\/a> looks refined on glossy magazines but requires a high-resolution display to maintain its quality online.<\/p>\n On the contrary, sans-serif fonts scale easily across sizes and mediums. Their uniform strokes help maintain legibility on everything from mobile phones to digital ads.<\/p>\n Burberry<\/a> recently shifted from a serif to a sans-serif logo to improve digital clarity and appeal to younger, digitally native audiences.<\/p>\n Just like color psychology in logos<\/a>, font choice influences how people feel about your brand at first glance.<\/p>\n Serif fonts can bring out feelings of nostalgia or seriousness. They feel sophisticated and luxurious, almost historic in a way.<\/p>\n Brands like Lanc\u00f4me<\/a> use an elegant serif typeface to convey their luxury and timeless beauty.<\/p>\n And when people come across sans-serif fonts, they mostly get the feeling of honesty, creativity, and friendliness. Their simplicity makes them feel direct and clear, which is ideal for brands that value transparency or speed.<\/p>\n Look at Facebook<\/a>’s sans-serif logo, which feels open, casual, and user-friendly.<\/p>\n Think about the emotional space your brand occupies. Should your logo feel exclusive or accessible? Choose the font family that reflects the emotional tone you want your audience to experience.<\/p>\n A perfectly designed logo<\/a> must be adaptable anywhere, from large desktop monitors to tiny smartwatch faces.<\/p>\n Sans-serif fonts add to the responsiveness in design due to their simplicity and clean lines. Their shapes hold up well when reduced or animated.<\/p>\n For instance, Samsung<\/a>, with its bold, geometric sans-serif logo maintains clarity and impact across a wide range of formats, from large signage to small mobile screens.<\/p>\n When it comes to the rules of typography<\/a>, this is a key aspect to consider. Serif fonts do sometimes need simplified versions for smaller sizes or low-res displays.<\/p>\n The luxury brand Herm\u00e8s<\/a> uses a serif logo on physical products but adapts it for digital presence with spacing tweaks to ensure readability on mobile.<\/p>\n A modern tech brand using a traditional serif font could confuse audiences if the serif showcases traditional values. For example, if a startup like Slack used a serif logo, it might feel out of place to the audience. To avoid any confusion, the company has chosen to create an approachable brand personality with a friendly sans-serif typeface.<\/p>\n Similarly, a brand with years of history and tradition could lose its emotional connection if it changes to a minimalist sans-serif without careful consideration.<\/p>\n Levi’s<\/a> has chosen a serif font in its wordmark to focus on its legacy.<\/p>\n Consistency in typography across brand touchpoints, from packaging to digital marketing, is essential. A mismatched font choice can impact loyalty and trust in the brand.<\/p>\n Companies that opt for serif fonts often aim to convey credibility, tradition, and a sense of authority. These timeless typefaces evoke history and stability, making them ideal for brands rooted in heritage. In contrast, businesses targeting younger, digitally savvy audiences tend to choose sans-serif fonts. With their sleek, modern lines, these styles reflect innovation, approachability, and a forward-thinking mindset.<\/p>\n Many brands may move from serif to sans-serif, mainly because it’s easier to display across digital platforms. Similarly, companies can go from sans-serif to serif for a more luxurious look if they are adding more products or services.<\/p>\n Businesses that seek to adopt a digital-first approach to branding can go from serif to sans-serif for a cleaner, modern look.<\/p>\n Here are some popular examples of brands that made the shift:<\/p>\n Google<\/a> was one of the first companies to make the transition, and the results are excellent. The scalability and readability have improved significantly. Previously, the serif font would blur or lose definition of the decorative strokes. After the transition, the logo is not only more readable across all platforms but is also modern, simple, and simply ‘Google’.<\/p>\n The Big Cartel<\/a> has completely rebranded to appeal to its audience of artists and makers much better than previously. In their efforts to rebrand, they changed the logo from serif to sans-serif. This change has helped the brand modernize and compete with its newer counterparts. Now, the logo and other branding materials give off a contemporary aesthetic, matching the maker-first vibe.<\/p>\n Most brands are trying to be more digital-friendly, and that’s exactly what Warner Bros<\/a> wanted. Their new logo and branding projects a modern image that is also ideal for all sorts of platforms and gadgets. Since Warner Bros is loved all over the globe, it is only fair to use a logo font with a global appeal rather than heavy Western cultural connotations.<\/p>\n When you take your business global, you must appeal to the worldwide audience with your logo and other branding. By doing so, Dell<\/a> tapped into the digital global audience. With modern aesthetics, the Dell logo now has clean lines and a simple form, ensuring an accessible brand image. Minimalism is it for logos in 2025!<\/p>\n The digital-first approach requires brands to rethink their branding and improve their visual appeal. Learning from Kia<\/a>’s example, a simple logo change can present you as a forward-thinking brand.<\/p>\n Modernity and clarity\u2014that’s it. That’s the motivation behind Silna Health<\/a>’s recent rebranding. Silna is on a mission to become an AI-powered platform that brings efficiency and clarity to complex health care administrative processes, which is why they made the big move from serif to sans-serif. The new logo reflects the brand’s latest mission and strategic decision to come off as innovative.<\/p>\n The Olympic Museum<\/a> and the whole Olympic brand underwent a rebranding to reflect their renewed personality. Unlike the previous traditional outlook, the new font aims to present a more inclusive and contemporary image. With the change, the Olympic Museum is able to blend modernity while staying true to its heritage.<\/p>\n It was about time for the National Ballet of Canada<\/a> to get a visual update, and in July 2024, after 20 years, they finally rebranded. The logo has been changed to sans-serif to make the brand more accessible and inclusive. The change has been successful as the new logo reflects the renewed ideology of contemporary storytelling with the hope of a dynamic future for ballet.<\/p>\n Selling financial services to the newer generation means saying no to a traditional or intimidating logo. Fortunately, Transamerica <\/a>understood the gravity of the situation and rebranded itself in January 2025. As Transamerica is on its way to executing a growth strategy, it wants more eyes, and a sans-serif font gives you that.<\/p>\n Like other brands, Spellbook<\/a> wanted to stay relevant to its audience, so it rebranded to look more modern and innovation-led. They are bringing more efficient and precise solutions to all things legal, and this cannot be best portrayed with a traditional logo. That is why they took the strategic step of moving from serif to sans-serif.<\/p>\n With better readability, a modern aesthetic, and a digital-first approach, who wouldn’t want to shift to sans-serif? CDC<\/a>‘s rebranding now offers more accessible visual branding, which makes up for its intention to be more relevant.<\/p>\n Ed-tech is changing the game, and Anthology<\/a> wanted to show this through their logo. The rebranding reflects back to their forward-looking stance. They are breaking apart from their legacy and building something new. With a clear direction, Anthology’s shift from serif to sans-serif sets the pace for its future.<\/p>\n With an audience as diverse as the Mississauga Foundation<\/a>, the rebranding was almost necessary. Sans-serif fonts are very inclusive and relatable for people all over the globe. The changed logo is more accessible and conveys a sense of openness.<\/p>\n Legacy brands are making a comeback. Verbatim<\/a> rebranded in 2024 to appeal to the digital-first world. The font now communicates the brand’s turn to modernity and also improves digital readability, making the logo compatible with all sorts of platforms.<\/p>\n The world is changing, and so should online publications. The Independent<\/a> has embraced sans-serif with open arms as it aims to transform digitally and become more versatile and appealing for the audience online.<\/p>\n Since the craze for sans-serif fonts gained popularity, brands ended up looking similar, which meant they had no distinct personality. In 2023, Burberry<\/a> realized that its heritage sets it apart from the competition, and it should embrace its Britishness.<\/p>\n ‘It’s just a phase,’ and for Balmain<\/a>, it was, in fact. The switch to a sans-serif logo marked a bold, modern turn, one that sparked mixed reactions. While some felt it lacked the flair of the original, the current logo leans into minimalism while still aiming to carry the brand’s historic weight.<\/p>\n The Desjardins<\/a>’ logo change is a part of rebranding and was intended to give a more modern, minimalistic, and cleaner look. The logo now has improved legibility and is adaptable to different digital formats.<\/p>\n The Meridian<\/a> changed not only their font but also their entire logo to stay relevant to today’s audiences. The new logo is poles apart from the previous one. It is more visually appealing with a custom font and gives more personality than the previous one.<\/p>\n Berluti<\/a> switched from a serif to a sans-serif logo to better align with the modern world. The new minimal aesthetic improves digital usability on screens, allowing the brand to appeal more to a younger audience.<\/p>\n The Library of Congress<\/a> changed its logo to match global trends, modernizing its visual identity to attract a wider audience. It moves away from the more traditional, institutional look, signaling that the Library isn’t just for scholars, but for everyone in the modern age.<\/p>\n Diane Von Furstenberg<\/a> changed the logo to sans-serif to give her brand a modern glow. This change was intended to appeal to Gen Z and millennials. Now, the logo is simple but bold, much like what the young ones expect fashion brands to be.<\/p>\n Classic fonts are a thing of the past. The newer generation wants fonts that are simple and digital-savvy. That is precisely why Saint Laurent<\/a> has revamped its logo to evolve with the evolving world. Many brands treat the sans-serif logo as a youth potion and bid farewell to their traditional identities.<\/p>\n HSBC<\/a> has made minor but revolutionary changes to its logo. They intended to give the brand a fresher look with a bold sans-serif font and a bigger emblem. This was a strategic move to make the emblem the star of the logo and improve recognizability.<\/p>\n While the bank is very proud of its roots, it wants to evolve and remove all geographical limitations indirectly implied by the “Ozarks.” The Bank of Ozark<\/a>’s name change and the evolution of the logo from serif to sans-serif are purely to make it more accessible for audiences outside of the United States.<\/p>\n This is less common today, but brands that are looking to add a more timeless and elegant appearance to their logos can go from sans-serif to serif.<\/p>\n Here are some examples:<\/p>\n For brands that don’t like to adopt digital-first branding, the best choice is to stick to a font that portrays their distinct personality. For example, QuiteLike<\/a> wanted to make a name for itself in the culinary world with a sophisticated and warm approach. The serif font gives a more personal look with a touch of pizazz.<\/p>\n Modernity does not work for all brands or all audiences. Brands committed to their heritage, like Sigma<\/a>, use fonts that tell the tale of their artistry. Japanese craftsmanship values detail, and the change from sans-serif to serif clearly depicts this attention to detail.<\/p>\n Fonts have connotations, and serifs are no exception. Serifs are usually associated with institutions that are authorities in their respective fields. Therefore, to boost credibility, Forest Carbon<\/a> dialed back to serif to show that they are grounded in expertise and work with scientific integrity.<\/p>\n Biopharma is a very impersonal sector, and to build human connections, Kedrion Biopharma<\/a> uses a serif font so that the logo can have a more human feel. The font also reinforces the company’s authority, highlighting its trustworthiness.<\/p>\n The Equator<\/a> logo uses serif, which makes it stand out from other AI companies with its curves and swiggles. The font shows character while still staying true to its mission.<\/p>\n Your visual branding can set the pace for your global presence, and unlike other pop bands, Katseye<\/a> prefers personality and classic branding over cookie-cutter sans-serif fonts. In line with the Katseye ethos, the typography is made to communicate artistic proficiency.<\/p>\n Daunting subjects are often intimidating for the general public. To make the brand more appealing and approachable, consider following the example of Checkmyfile<\/a>. Their logo change had a big purpose: to humanize something as daunting as credit reports.<\/p>\n With a brand that screams personality, SWEEP<\/a> is making great use of its serif typography. The logo shows out-of-the-box creativity for those who dare to use their disruptive creativity.<\/p>\n In January 2025, the Edmonton Elks<\/a> changed the game by returning to their iconic logo. The rebranding has brought back the double E as the logo, reflecting the retro-inspired personality. This is an act of celebration that brought them back to their historical roots, but still sets them apart from the crowd.<\/p>\n The BORONKAY Studio<\/a> logo is highly customized, inspired by Art Nouveau and European classicism. It clearly reflects Linda Boronkay’s aesthetic taste and craftsmanship. This typography alone is plenty to differentiate the brand in the market and add personality.<\/p>\n Gentle elegance is the idea behind Bidetlity<\/a>, and the typography effectively represents that. This is a customized serif typeface that differentiates Bidetlity from the market. It is a great example of how clean, modern fonts might not always be the answer to distinction.<\/p>\n The customized typography for La Mansion<\/a> follows the serif font, and this change from sans-serif to serif has increased the brand’s visibility.<\/p>\n The F.C. Como Women<\/a>‘s has evolved into the world’s preeminent premium brand, and they want their typography to make a social statement on their behalf. Using a strong serif typeface, they were able to convey premium quality and sophistication.<\/p>\n Arclin<\/a>‘s innovative approach represents its unique ideology. Its customized typeface makes it unlike other brands.<\/p>\n Just like the name, Heartful’<\/a>s logo might make your heart skip a beat with its cutesy font. The logo is simply timeless and would be remembered by its carefully designed flicks. This could not have been achieved by sans-serif, modern-looking font. A heartfelt holiday leaves a heartfelt impression just like the logo.<\/p>\n Clarity and creativity can go hand in hand, and that is visible through the TalkSpace<\/a> logo. Despite being modern-looking, this serif typeface shows warmth and character, inviting people to try out the platform.<\/p>\n The Emerald Stay<\/a> logo is a customized serif that encapsulates and reflects the brand’s essence elegantly. The brand offers luxury stays and to convey the luxury of their travel destinations, they have made clever use of the font.<\/p>\n The Piraeus Bank<\/a> logo proudly features a serif font that sets it apart from other banks. It goes on to show that banks don’t always have to be boring or intimidating. To be more inviting to customers, they can smartly use fonts that give warm vibes and build trust.<\/p>\n TAM SON<\/a> repositioned itself in January 2024. The company has created not just a logo but an entirely new identity. This time around, they want to inspire their audience to love more beautifully. This change in ideology is reflected in their logo font, too. For instance, the O in their logo is unique to their national language and celebrates the Vietnamese identity.<\/p>\n Vivrelle<\/a> plans to make it luxurious but approachable, which is also the motivation behind their shift to serif. The change perfectly aligns with their modern business model and their plans for the future.<\/p>\nWhat to Look for in Your Logo Typeface?<\/h2>\n
• Readability and Legibility<\/h3>\n
![\"Readability](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Readability-and-Legibility.png\" "\\"Readability")
Two variations of the Peacepath Insurance logo with different typography. One is easier to read, and the other is harder to read.<\/center><\/p>\n• Brand Personality Match<\/h3>\n
![\"Brand](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Brand-Personality-Match.png\" "\\"Brand")
Different brand logos that show different personalities, from modern to playful.<\/center><\/p>\n• Scalability and Versatility<\/h3>\n
![\"Scalability\"](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Scalability.png\" "\\"Scalability\\"")
Stallione logo on different platforms and sizes.<\/center><\/p>\n• Uniqueness and Memorability<\/h3>\n
![\"Unique](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Unique-Fonts-in-Logo.png\" "\\"Unique"){kind=logo}
Some brands that have used custom logos on their logos.<\/center><\/p>\n• Accessibility and Cross\u2011Platform Use<\/h3>\n
![\"Accessible](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Accessible-Fonts.png\" "\\"Accessible")
Four different versions of the Tread & Treat logo, in different backgrounds to show accessibility.<\/center><\/p>\n• Timelessness<\/h3>\n
![\"Iconic](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Iconic-Logos.png\" "\\"Iconic")
Examples of the iconic logos that have not changed their typography for over 100 years.<\/center><\/p>\nSerif vs. Sans-Serif \u2013 How to Choose the Right Font for Your Logo?<\/h2>\n
1. Visual Characteristics<\/h3>\n
![\"The](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/The-Guardian-Logo.jpg\" "\\"The"){kind=logo}
The Guardian newspaper uses serif fonts in its logo to show visual characteristics.<\/center><\/p>\n![\"Hyper](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Hyper-Bazaar.png\" "\\"Hyper")
Harper\u2019s Bazaar magazine uses serif fonts in its logo<\/center><\/p>\n2. Brand Personality and Perception<\/h3>\n
![\"Time](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Time.png\" "\\"Time")
Time Magazine, with red-colored fonts, using serif fonts in its logo<\/center><\/p>\n![\"Spotify](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Spotify.png\" "\\"Spotify")
Green-colored Spotify fonts, designed using bold sans-serif fonts.<\/center><\/p>\n3. Industry Trends<\/h3>\n
![\"IBM](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/IBM-Logo.jpg\" "\\"IBM"){kind=logo}
Use of blue sans-serif fonts in the IBM logo to show tech-friendliness.<\/center><\/p>\n![\"bottega](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/bottega-veneta-Logo.jpg\" "\\"bottega"){kind=logo}
The Bottega Veneta logo, designed with serif fonts.<\/center><\/p>\n4. Digital vs. Print<\/h3>\n
![\"Vogue](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Vogue.jpg\" "\\"Vogue")
The Vogue logo, designed with serif fonts and is responsive across platforms.<\/center><\/p>\n![\"Burberry](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Burberry-Logo.jpg\" "\\"Burberry"){kind=logo}
The new Burberry logo has changed from serif to sans-serif for better clarity.<\/center><\/p>\n5. Typography Psychology<\/h3>\n
![\"Lancome](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Lancome-Logo.jpg\" "\\"Lancome"){kind=logo}
Lanc\u00f4me Paris\u2019s logo, which uses serif fonts to show luxury.<\/center><\/p>\n![\"facebook](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/facebook-Logo.jpg\" "\\"facebook"){kind=logo}
The iconic Facebook logo designed with the sans-serif fonts.<\/center><\/p>\n6. Logo Application and Versatility<\/h3>\n
![\"Samsung](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Samsung.jpg\" "\\"Samsung")
The Samsung logo with bold sans-serif fonts for different applications.<\/center><\/p>\n![\"Hermes](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Hermes-Logo.jpg\" "\\"Hermes"){kind=logo}
The Hermes Paris logo with serif fonts for better visibility across platforms.<\/center><\/p>\n7. Consistent in Visual Identity<\/h3>\n
![\"Levis](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Levis-logo.jpg\" "\\"Levis"){kind=logo}
Levi\u2019s logo uses a serif font and a solid red background.<\/center><\/p>\nBrand Shifts: Who Went Serif, Who Went sans-serif (and Why)<\/h2>\n
\n
• Serif \u2192 Sans-Serif<\/h2>\n<\/ul>\n
\n
1. Google<\/h3>\n<\/ul>\n
![\"Google](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Google-Before-After.jpg\" "\\"Google")
The Google logo transitioning from serif to sans serif.<\/center><\/p>\n\n
2. Big Cartel<\/h3>\n<\/ul>\n
![\"Big](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Big-Cartel-Before-After.jpg\" "\\"Big")
The Big Cartel logo transitioning from serif to sans serif.<\/center><\/p>\n\n
3. Warner Bros.<\/h3>\n<\/ul>\n
![\"Warner](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Warner-Bros-Before-After.jpg\" "\\"Warner")
The Warner Bros logo transitioning from Serif to Sans Serif<\/center><\/p>\n\n
4. Dell<\/h3>\n<\/ul>\n
![\"Dell](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Dell-Before-After.jpg\" "\\"Dell")
The Dell logo transitioning from Serif to Sans Serif<\/center><\/p>\n\n
5. Kia<\/h3>\n<\/ul>\n
![\"Kia](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Kia-Before-After.jpg\" "\\"Kia")
The KIA logo transitioning from serif to sans serif<\/center><\/p>\n\n
6. Silna Health<\/h3>\n<\/ul>\n
![\"Silna](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Silna-Before-After.jpg\" "\\"Silna")
The Silna logo transitioning from serif to sans serif<\/center><\/p>\n\n
7. The Olympic Museum<\/h3>\n<\/ul>\n
![\"The](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/The-Olympic-Museum-Before-After.jpg\" "\\"The")
The Olympic Museum logo transitioning from serif to sans serif<\/center><\/p>\n\n
8. The National Ballet of Canada<\/h3>\n<\/ul>\n
![\"The](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/The-National-Ballet-of-Canada.jpg\" "\\"The")
The National Ballet of Canada’s logo transitioning from serif to sans serif<\/center><\/p>\n\n
9. Transamerica<\/h3>\n<\/ul>\n
![\"Transamerica](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Transamerica-Before-After.jpg\" "\\"Transamerica")
The Transamerica logo transitioning from serif to sans serif<\/center><\/p>\n\n
10. Spellbook<\/h3>\n<\/ul>\n
![\"SpellBook](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/SpellBook-Before-After.jpg\" "\\"SpellBook")
The Spellbook transitions from serif to sans serif<\/center><\/p>\n\n
11. CDC<\/h3>\n<\/ul>\n
![\"CDC](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/CDC-Before-After.jpg\" "\\"CDC")
The CDC logo transitioning from serif to sans serif.<\/center><\/p>\n\n
12. Anthology<\/h3>\n<\/ul>\n
![\"Anthology](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Anthology-Before-After.jpg\" "\\"Anthology")
The Anthology logo transitioning from serif to sans serif<\/center><\/p>\n\n
13. Mississauga Foundation<\/h3>\n<\/ul>\n
![\"Mississauga](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Mississauga-Foundation-Before-After.jpg\" "\\"Mississauga")
The Mississauga Foundation logo transitioning from serif to sans serif<\/center><\/p>\n\n
14. Verbatim<\/h3>\n<\/ul>\n
![\"Verbatim](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Verbatim-Before-After.jpg\" "\\"Verbatim")
The Verbatim logo transitioning from serif to sans serif<\/center><\/p>\n\n
15. The Independent<\/h3>\n<\/ul>\n
![\"The](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/The-Independent-Before-After.jpg\" "\\"The")
The Independent logo transitioning from serif to sans serif<\/center><\/p>\n\n
16. Burberry<\/h3>\n<\/ul>\n
![\"Burberry](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Burberry-Before-After.jpg\" "\\"Burberry")
The Burberry logo transitioning from serif to sans serif<\/center><\/p>\n\n
17. Balmain<\/h3>\n<\/ul>\n
![\"Balmain](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Balmain-Before-After.jpg\" "\\"Balmain")
The Balmain logo transitioning from serif to sans serif<\/center><\/p>\n\n
18. Desjardins<\/h3>\n<\/ul>\n
![\"Desjardins](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Desjardins-Before-After.jpg\" "\\"Desjardins")
The Desjardins logo transitioning from serif to sans serif<\/center><\/p>\n\n
19. Meridian<\/h3>\n<\/ul>\n
![\"Meridian](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Meridian-Before-After.jpg\" "\\"Meridian")
The Meridian logo transitioning from serif to sans serif<\/center><\/p>\n\n
20. Berluti<\/h3>\n<\/ul>\n
![\"Berluti](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Berluti-Before-After.jpg\" "\\"Berluti")
The Berluti logo transitioning from serif to sans serif<\/center><\/p>\n\n
21. Library of Congress<\/h3>\n<\/ul>\n
![\"Library](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Library-of-Congress-Before-After.jpg\" "\\"Library")
The Library of Congress logo transitioning from serif to sans serif<\/center><\/p>\n\n
22. Diane Von Furstenberg<\/h3>\n<\/ul>\n
![\"Diane](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Diane-Von-Furstenberg-Before-After.jpg\" "\\"Diane")
The Diane Von Furstenberg logo transitioning from serif to sans serif<\/center><\/p>\n\n
23. Saint Laurent<\/h3>\n<\/ul>\n
![\"Saint](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Saint-Laurent-Before-After.jpg\" "\\"Saint")
The Saint Laurent logo transitioning from serif to sans serif<\/center><\/p>\n\n
24. HSBC<\/h3>\n<\/ul>\n
![\"HSBC](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/HSBC-Before-After.jpg\" "\\"HSBC")
The HSBC logo transitioning from serif to sans serif<\/center><\/p>\n\n
25. Bank Of the Ozarks<\/h3>\n<\/ul>\n
![\"Bank](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Bank-Of-the-Ozarks-Before-After.jpg\" "\\"Bank")
The Bank of the Ozarks logo transitioning from serif to sans serif<\/center><\/p>\n\n
• Sans-serif \u2192 Serif<\/h2>\n<\/ul>\n
\n
1. QuiteLike<\/h3>\n<\/ul>\n
![\"QuiteLike](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/QuiteLike.png\" "\\"QuiteLike")
The QuiteLike logo transitioning from sans serif to serif<\/center><\/p>\n\n
2. Sigma<\/h3>\n<\/ul>\n
![\"Sigma](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Sigma-Logo-1.png\" "\\"Sigma"){kind=logo}
The Sigma logo transitioning from sans serif to serif<\/center><\/p>\n\n
3. Forest Carbon<\/h3>\n<\/ul>\n
![\"Forest](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Forest-Carbon-1.png\" "\\"Forest")
The Forest Carbon logo transitioning from sans serif to serif<\/center><\/p>\n\n
4. Kedrion Biopharma<\/h3>\n<\/ul>\n
![\"Kedrion](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Kedrion.png\" "\\"Kedrion")
The Kedrion Biopharma logo transitioning from sans serif to serif<\/center><\/p>\n\n
5. Equator<\/h3>\n<\/ul>\n
![\"Equator](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Equator-Before-After.jpg\" "\\"Equator")
The Equator logo transitioning from sans serif to serif<\/center><\/p>\n\n
6. Katseye<\/h3>\n<\/ul>\n
![\"Katseye](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Katseye-Before-After.jpg\" "\\"Katseye")
The Kayseye logo transitioning from sans serif to serif<\/center><\/p>\n\n
7. Checkmyfile<\/h3>\n<\/ul>\n
![\"Checkmyfile](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Checkmyfile-Before-After.jpg\" "\\"Checkmyfile")
The Checkmyfile logo transitioning from sans serif to serif<\/center><\/p>\n\n
8. SWEEP<\/h3>\n<\/ul>\n
![\"SWEEP](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/SWEEP-Before-After.jpg\" "\\"SWEEP")
The Sweep logo transitioning from sans serif to serif<\/center><\/p>\n\n
9. Edmonton Elks<\/h3>\n<\/ul>\n
![\"Edmonton](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Edmonton-Elks-Before-After.jpg\" "\\"Edmonton")
The Edmonton Elks logo transitioning from sans serif to serif<\/center><\/p>\n\n
10. BORONKAY Studio<\/h3>\n<\/ul>\n
![\"BORONKAY](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/BORONKAY-Studio-Before-After.jpg\" "\\"BORONKAY")
The BORONKAY Studio logo transitioning from sans serif to serif<\/center><\/p>\n\n
11. Bidetlity<\/h3>\n<\/ul>\n
![\"Bidetlity](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Bidetlity-Before-After.jpg\" "\\"Bidetlity")
The Bidetlity logo transitioning from sans serif to serif<\/center><\/p>\n\n
12. La Mansion<\/h3>\n<\/ul>\n
![\"La](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/La-Mansion-Before-After.jpg\" "\\"La")
The La Mansion logo transitioning from sans serif to serif<\/center><\/p>\n\n
13. F.C. Como Women<\/h3>\n<\/ul>\n
![\"F.C.](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/F.C.-Como-Women-Before-After.jpg\" "\\"F.C.")
The F.C. Como Women logo transitioning from sans serif to serif<\/center><\/p>\n\n
14. Arclin<\/h3>\n<\/ul>\n
![\"Arclin](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Arclin-Before-After.jpg\" "\\"Arclin")
The Arclin logo transitioning from sans serif to serif<\/center><\/p>\n\n
15 Heartful<\/h3>\n<\/ul>\n
![\"Heartful](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Heartful-Before-After.jpg\" "\\"Heartful")
The Heartful logo transitioning from sans serif to serif<\/center><\/p>\n\n
16. TalkSpace<\/h3>\n<\/ul>\n
![\"TalkSpace](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/TalkSpace-Before-After.jpg\" "\\"TalkSpace")
The TalkSpace logo transitioning from sans serif to serif<\/center><\/p>\n\n
17. Emerald Stay<\/h3>\n<\/ul>\n
![\"Emerald](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Emerald-Stay-Before-After.jpg\" "\\"Emerald")
The Emerald Stay logo transitioning from sans serif to serif<\/center><\/p>\n\n
18. Piraeus Bank<\/h3>\n<\/ul>\n
![\"Piraeus](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Piraeus-Before-After.jpg\" "\\"Piraeus")
The Piraeus Bank logo transitioning from sans serif to serif<\/center><\/p>\n\n
19. TAM SON<\/h3>\n<\/ul>\n
![\"TAM](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/TAM-SON-Before-After.jpg\" "\\"TAM")
The TAM SON logo transitioning from sans serif to serif<\/center><\/p>\n\n
20. Vivrelle<\/h3>\n<\/ul>\n
![\"Vivrelle](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Vivrelle-Before-After.jpg\" "\\"Vivrelle")
The Vivrelle logo transitioning from sans serif to serif<\/center><\/p>\n\n
21. Faculty<\/h3>\n<\/ul>\n
![\"Faculty](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Faculty-Before-After.jpg\" "\\"Faculty")
The Faculty logo transitioning from sans serif to serif<\/center><\/p>\n
![\"Minimal](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Minimal-Company-Before-After.jpg\" "\\"Minimal")
![\"Nasa](\"https:\/\/www.logodesign.net\/blog\/wp-content\/uploads\/2025\/07\/Nasa-Before-After.jpg\" "\\"Nasa")