Logos are everywhere, literally\u2014from your morning coffee mug to phone screens and even the shoes on your feet. While some logos stick in your brain like a catchy song, others fade faster than last year’s TikTok trend. Behind every great logo is a set of design principles working quietly in the background like seasoning in cooking. You don’t always see them, but you definitely feel them.<\/p>\n
Research shows that people form a first impression of a brand within just 10 seconds, and up to 90% of snap judgements<\/a> are influenced by color alone. That means you have seconds to make or break your brand’s first impression.<\/p>\n Ready to see it work? We’re wading into the principles of good design, brought to life by 30 famous logos<\/a> that totally nail them. Oh, and because seeing is believing, we’ve also put together a quick video roundup so you can experience these logos in action. Scroll down and hit play.<\/p>\n