Interbrand has released its list of the ‘Top Ranked Brands of 2011′ and it certainly makes for an interesting read. At the top of the heap we find Coca-Cola with an astounding brand worth of $71B. Interbrand describes the Coke brand as follows:

“The Coca-Cola brand remains timeless yet relevant as it celebrates its 125th anniversary. The company lives and its brand, and the overall equity of happiness comes through at every touchpoint. It continues to receive enormous exposure through top-tier sponsorships with popular events like the FIFA World Cup. Additionally, Coca-Cola ties itself closely with meaningful promotions relating to disaster relief, youth empowerment, and sustainability issues around the globe. This past year also saw the wide rollout of its PlantBottle™, a sustainable and recyclable bottle made partially of plant material, which included Heinz adopting the technology for use with ketchup bottles (which featured “talking labels” asking “Guess what my bottle is made of?”). As soft drinks are a relatively stable market, Coca-Cola’s brand value moves accordingly. Per company reports, consumers worldwide choose to refresh themselves with Coca-Cola products “at a rate of over 1.7 billion servings each and every day.” That’s a lot of Coke.”

The list also represents a look at the top brand logos, all of which feature fairly simple text and iconic designs. Not one cartoon logo in the bunch.

Top ranked brands of 2011

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Design Festival takes a look at five key elements to consider when designing a logo. Great little article that sums up things nicely:

“Choosing the right logo is not as easy as it may seem. You may come up with something cute and snazzy that says nothing to the audience you are trying to target. Or you could have a logo that looks astounding up on that billboard but dull and uninspiring when you place it in a newspaper ad. There are many factors you need to consider and many pitfalls you need to avoid.”

Five elements for reaching your target audience

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