They say you shouldn’t judge a book by its cover, but when it comes to beer, the logo just might be it. From majestic eagles to mischievous goats, beer logos shine in the fridge aisle. So pour yourself a glass and cheer for the 100+ beer logos that are as memorable as the first sip.
If there’s one thing the world loves, it is beer. Every country has its own take on the beverage, and they take extreme pride in their locally brewed beer. They own it and make sure the world knows it with their vibrant, meaningful, and history-laden logos.
But why do beer brands put so much effort into their logos? For starters, the beer world is highly competitive. With hundreds of beer brands on the shelves, it may be challenging to choose one that stands out. Germany alone has over 1,300 registered breweries and 5,000 beer brands. So when you walk down the beer aisle, which beer would you choose?
To pique your interest and grab your attention, beer brands spend a lot of resources on designing the perfect logo. To understand beer branding, let’s take a closer look at the anatomy of beer logos.
Anatomy Of Beer Logos
If you look closely at each beer logo, you will find several elements that are not just common but seem like a branding formula designed to stand out. Here are some aspects of a beer logo.
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Typography
The typography of a beer logo is often the most prominent feature of a beer logo. This is why most beer brands opt for a custom typeface that is well-tuned with the brand history and messaging.
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Symbol
History, heritage, and legacy markers are commonly used as symbols to depict the origins and brand manifesto in the logo. This creates a sense of relatability and belonging in the logo for all those who live and breathe beer.
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Color Palette
When it comes to color palettes, there is a distinction between legacy brands and the new modern brands. Legacy or heritage-based brands use a lot of gold, red, and blue, while the rest of the brands are open to all colors, including green, yellow, and black.
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Emblems
Logos with a traditional aesthetic are often framed within a shield or a crest. This adds history and a reflection of quality beer to the logo.
100+ Well-Brewed Beer Logos
Beer logos can be a great lesson in design and storytelling. To show you how it is done right, here are 100+ beer logos that have traveled from malt to mark with the perfect logo.
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Aguila
The Aguila logo features a stylized eagle poised to take flight. The mascot is also paired with a wordmark that follows the logo’s color palette of gold and blue.
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Allagash
The Allagash logo features an autumn leaf, an ode to the Allagash Wilderness Waterway in Maine, the company’s home state. The leaf is an important part of the branding as it is also featured on the ‘trained’ employees’ uniform for visitor guidance.
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Amstel
With a classic European look, the Amstel logo features a circular design with a gold ring and a white-red color scheme.
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Anheuser-Busch
The Anheuser-Busch logo is a beautiful lettermark logo with an eagle shearing through it. The wordmark also accompanies the logo emblem, but the golden emblem design stands out and is very memorable.
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Angkor Beer
Angkor’s logo embodies Cambodian heritage. The design features the Angkor Wat temple along with the wordmark. The logo is proud and legacy-bound.
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Asahi
The Asahi logo is a minimalist, modern design featuring the brand name in a stylized typeface that adds a Japanese touch.
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Baltika
Baltika is a Russian-originated beer brand with a slightly complex logo. It features a stylized ship and a crest-like design with a gold, red, and blue color scheme.
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Bavaria
The Bavaria logo features a compass within a shield-like design, which is a direct nod to the three Swinkels brothers who founded the brewery. The otherwise minimalistic design stays true to its traditional roots.
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Beck’s
The key in the Beck’s logo is a symbol of St. Peter, the patron saint of St. Peter’s Cathedral in Bremen. This shows the ties of the beer brand to its origins and brand messaging.
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Bintang Beer
The red star holds great significance for this Indonesian beer brand. The colors and design are an ode to the Indonesian flag.
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Birra Moretti
Birra Moretti’s logo features a man, and not just any man. There is a lot of story to be told. The man is Baffo, also known as the mustache man. His photo was used in the logo to represent the everyday Italian man —the beer’s perfect audience.
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Blue Moon
Once in a blue moon, you may find a blue moon logo on a beer bottle, and the Blue Moon beer is that brand. The logo is as simple as its name, but it works very well for memorability.
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Brahma
In the Brahma logo, you will find all design elements of a heritage brand. The red ribbon with the wordmark surrounded by the golden crest all hint back at the premium beer.
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Brooklyn
Raise a glass to toast the Brooklyn Brewery logo, as it creatively encapsulates all the communities within its logo. It’s tastefully old-fashioned, with a bright attention-grabbing color and stylized typography.
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Budweiser
Budweiser is one of the most popular beer brands. The elegant red cursive font adds a lot of personality to the brand, ensuring a premium beer experience.
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Busch
The Busch logo is a one of its kind with no reds, golds, or greens. The logo features mountains that reflect on its clean, crisp taste that feels light on the palate.
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Carling
Carling’s logo is straightforward. The typeface is robust, with a black label positioned directly above the wordmark. The slight red accent adds a bit of flair to the logo.
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Carlsberg
The rich green color in Carlsberg’s logo is a hint at luxury. The hop leaf motif on the ‘r’ is a tribute to the brand’s brewing heritage.
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Castle Lager
South Africa’s national beer, Castle Lager, features an actual castle perched atop the ribbon-like design, with the complete brand name. The color choice embodies heritage and traditional brewing.
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Chimay
The Chimay logo features two motifs embodying its ‘Trappist’ origins. The design consists of a shield-like design that houses the wordmark and motifs.
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Coors
The Coors logo is both digital-friendly and traditional. It features traditional design elements and a memorable cursive wordmark that is recognized worldwide.
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Corona
The Cathedral of Our Lady of Guadalupe inspires the Corona logo. The design features the actual crown from the Cathedral, paired with a unique, royal typeface.
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Cristal
The Cristal logo, with its regal emblem, shines through in its vibrant design. The green details against the yellow background stand out, making the logo more recognizable.
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Cruzcampo
The Cruzcampo logo has a lot going on with the brand name in the center and several design elements that link it back to its roots. The red color, combined with yellowish details, truly stands out.
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Cusqueña
Cusquena’s logo with Incan-inspired elements looks regal. With its gold-and-red ribbon design, the logo adds a premium feel.
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Dogfish Head
The Dodfish logo features a shark symbol with a green wordmark. The logo is much different than other beer logos, which makes it stand out on shelves.
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Dos Equis
The Dos Equis logo is inspired by its name, which means ‘Two Xs’. The overall design is very creative, and the negative space between the two Xs is emblazoned with the head of Aztec ruler Moctezuma II.
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Duvel
The Duvel logo screams sophistication and simplicity; it tells you clearly that the beer brand is all about simple but powerful joy that will leave you wanting more.
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Efes
In a shield emblem design, the Efes Pilsen logo features wheat stalks that evoke the high-quality beer they brew.
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Estrella
The Estrella logo plays on legacy with its star logo and bold wordmark. It wants to be visible, and the logo does the job perfectly well.
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Foster’s
The Foster’s logo is a bright combination of yellow, red, and blue. The logo design is simple, but for the beer audience, it gets the job done.
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Founders
Some logos don’t need changes; they have long-standing followings, and the Founder’s logo fits the bill.
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Genesee
The Genesee logo features an oval label-like design with two wheat stalks at the bottom. The red color stands out against the white background, making the brand name instantly identifiable.
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Goose Island
Goose Island’s logo is exceptionally unique. With a literal goose head sprawled across the circular design, the logo is a 10/10 for memorability. The color combination also works well for the design and brand.
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Great Lakes
Simple, minimalistic, and smart use of typography and colors. The Great Lakes logo looks perfect on a label and exudes luxury.
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Grolsch
The Grolsch logo is a deep-green wordmark with a monogram above. The striking contrast of green and red makes this logo stand out, especially with the customized typeface.
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Guinness
If luxury and elegance were a logo, it would be the Guinness logo. The harp symbol adds a touch of luxury, making the beer a premium beverage.
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Harbin
The Harbin beer logo features snowy mountains and scenic beauty that takes consumers on a journey with the first sip. The branding is perfect for beer enthusiasts who want to enjoy a beer several feet high.
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Heineken
The Heineken beer logo does not complicate the design. They have kept it simple with a red star and a likeable green wordmark that stands out in contrast to the red star.
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Hitachino
This is another one of the mascot logos. The Hitachino logo features a red and yellow owl against a black background, surrounded by the wordmark in bold type.
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Hoegaarden
The Hoegaarden logo features two distinct elements that are an ode to the brand’s Belgian heritage. The two aspects include a brewer’s mash paddle and the bishop’s cozier.
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Holsten
The Holsten logo showcases a knight in armor on horseback. This logo symbolizes power and distinguishes between the average beer consumer and those who enjoy the experience thoroughly.
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Jupiler
A raging bull stepping out of a red shield is the perfect logo for a beer as strong as Jupiler. The logo is well-designed with a great color choice, ensuring it gets attention.
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Keystone
The Keystone Light logo is as smooth as the liquid gold inside the can. With a bold typeface and innovative use of color, the logo conveys its message at a single glance.
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Kingfisher
The Kingfisher logo features a kingfisher mid-flight, leaving a rainbow swoosh behind it. The colors of the logo are representative of the brand’s Indian origin.
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Kirin
It may take a while to understand the Kirin Ichiban logo, but its history is impressive. The design features a mythical creature called the Kirin, and the intricate details make it very interesting and eye-catching.
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Kronenbourg
The Kronenbourg logo is simple and plays on its legacy. Featuring the year of establishment in the center and the biggest font shows that they are proud of their legacy, and it speaks for itself.
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Krusovice
The Krusovice logo is a circular design with a red label. The design resembles a monogram that appears on each beer bottle, reminding consumers of its great taste.
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Labatt
The Labatt logo has multiple hidden elements with a unique golden and red design. The logomark features a maple leaf to hint at Canadian roots and sheaves of wheat that reflect the beer’s quality.
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Lagunitas
The Lagunitas logo takes a simple approach with a wordmark that’s loud and clear. They do have branding elements for different types of beer, but the wordmark appears everywhere.
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Leffe
The Leffe beer was first brewed by the Premonstratensian canons in 1240. And the logo is an ode to the Abbaye Notre-Dame de, you can see a silhouette of the abbey, followed by a stylized lettermark.
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Leinenkugel’s
Leinenkugel’s recently retired its controversial symbol from its logo and now uses a stylized wordmark that reflects the brand’s heritage.
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Little Creatures
The Little Creatures logo is a baby angel bringing you a foaming glass of beer. It sounds like the perfect dream for a beer drinker. So, Little Creatures is very successful with its cutesy, mythical logo design.
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Lowenbrau
Lowenbrau’s logo features a roaring lion standing on its hind legs, a nod to the brand’s Bavarian heritage.
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Mahou
The Mahou logo is simple but an exquisite design. The wordmark is a stylized font, and oftentimes the brand also uses its lettermark as its logo.
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Michelob
The Michelob logo design is a classic, elegant, and ever-so-slightly retro wordmark. The distinctive typography helps the beer brand to stand out.
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Miller
With a bold and traditional typeface, the Miller logo is standard across its product range, with additions of the product name.
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Modelo
The Modelo logo is a traditional design with a wordmark and a ribbon under it. The ribbon features sheaves of wheat, while the wordmark is held in place by two lions.
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Molson Coors
Molson Coors’ logo is a play on colors. It uses three colors — blue, yellow, and orange — each representing different elements of the brand.
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Murree Brewery
The Murree Brewery logo features a barrel with wheat stalks that hint at the quality of the premium beer. The logo reflects the brand’s historical presence and legacy.
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Narragansett
The Narragansett logo uses a custom-made, stylized typeface that is authentic to the brand. The color choice is perfect for a brand that wants to leave an impression.
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Natural Light
The Natural Light logo is a golden wordmark with different accents that link it to high-quality beer. The design is regal, and the color adds that touch of luxury that the premium beer audience seeks.
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New Belgium
New Belgium’s vintage bicycle logo has been a reflection of the brand’s messaging of staying true to its roots. The logo is recognizable and especially relatable to the Belgian audience.
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Oettinger
The Oettinger beer logo relies heavily on its heritage. The design features ribbon-like banners with a central circular emblem that is usually deep navy blue.
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Pabst Blue Ribbon
Pabst Blue Ribbon used to tie award ribbons around their bottles back in the late 1800s, and that’s where they got the inspiration for their logo. The blue ribbon features the brand name with a mix of cursive and bold typeface.
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Pacifico
The Pacifico logo has more of a laid-back vibe because of its place of origin. The wordmark is paired with an anchor within a lifesaver ring, also hinting back at the brand’s roots in a port city.
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Paulaner
Paulaner has one of the most classy beer logos. With a circular emblem and a monk portrait in between, the logo looks historical and reflects the brand’s tradition, quality, and legacy.
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Peroni
This brand smartly balances the Italian touch with simplicity. The Peroni logo features a white ribbon with a red monogram, with the brand name below. The design may be simple, but it exudes quality.
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Pilsen Callao
The Pilsen Callo logo is as simple as it gets. The wordmark features stylized elements, while the rest of the design is plain, making it all the more memorable for beer enthusiasts.
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Pilsner Urquell
Pilsner Urquell is a heritage in its logo. Its red circular seal symbolizes the original brewery gate, and the typeface hints back at the brewery’s roots. The logo is traditional and builds on the brand’s long-standing legacy.
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Red Stripe
The Red Stripe logo is unmissable thanks to its unique, bold design. The iconic red diagonal stripe gives the beer its name, while its color palette instantly grabs attention with its Jamaican-inspired roots.
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Redd’s Apple Ale
With a modern and fruit-forward touch, the Redd’s Apple Ale logo is the polar opposite of other beer logos. It’s almost playful and has a friendly personality that surpasses the legacy-based logo designs.
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Revolution
The Revolution beer logo didn’t stray too far from its name. In the logo, we see a fist holding a wheat stalk over a red star, signaling a beer revolution!
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Rogue Ales
The Rogue Ales logo is bold and rebellious with a unique vibe. With a simple wordmark, the logo features a red star in the centre.
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Rolling Rock
The Rolling Rock logo blends vintage with clear design. The logo features a rectangular sign with the brand name paired with a circular emblem at the bottom with a horse’s head.
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Samuel Adams
The Sameul Adams logo is built on legacy but with a modern touch. The shield-like design references its history, while the bold wordmark makes it memorable.
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San Miguel
The San Miguel beer logo features the Escudo based on the original coat of arms bestowed on the city of Manila by Phillip II. The history-rich logo is a testament to its legacy and premium-quality beer.
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Sapporo
The Sapporo Japanese lager gets it right with a yellow star nestled in a wheat wreath. The logo design is simple but symbolic of the beer’s top quality.
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Shiner
With a memorable wordmark, the Shiner logo looks like a true manifestation of Texas-style beer. The stylized, consistent typeface across different beer categories makes the brand stand out, no matter what your preference is.
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Shock Top
Featuring a mascot in the logo, the Shock Top keeps it fun. The Wedgehead is a mohawked orange slice wearing glasses. This logo gives the brand a fresh identity, uplifting the entire experience.
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Sierra Nevada
The Sierra Nevada logo features a banner-style emblem featuring the wordmark ‘Sierra Nevada’. The yellow banner has red accents, making the banner immediately grab attention.
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Singha
The Singha beer logo features an iconic golden mystical lion that is a powerful symbol of Thai culture. The logo symbolized strength, leadership, and courage.
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Skol
The Skol beer logo is a simple wordmark that has been updated over the years to maintain a modern look. The prominent yellow color makes the brand stand out while the eagle motif symbolizes freedom and confidence.
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Snow
The Snow beer logo features a snowflake and a simple wordmark that is intended to convey its cultural identity, purity, and adventure.
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Spaten
Spaten’s logo was designed in 1884 by Otto Hupp. The logo features a malt shovel, which is a traditional tool used in the brewing process. The spade is a symbol of the brand and reflects the brand’s heritage.
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Staropramen
The Staropramen logo features a central emblem with an S, A, and P. The emblem features golden barley and hops, hinting at the brand’s heritage. The rest of the design is a wordmark with a stylized wordmark.
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Stella Artois
The Stella Artois logo features a red, gold, and white color palette with a hunting horn emblem, making the brewery easily recognizable.
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Stiegl
The Steigl beer logo features red-coloured five upward steps. The logo is a historical representation of the brand’s original location. The name and logo are both deeply rooted in the brand and its history.
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Suntory
The Suntory logo keeps things simple and strong. It’s a bold wordmark set in a clean, confident serif typeface. The branding is clear, trustworthy, and rooted in history.
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Super Bock
The Super Bock logo makes its mark with a bold and energetic typography. The brand name is written in a red circular design. The typography is simple, but it exudes confidence and reflects the brand’s history in Portugal.
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Sweetwater
The Sweetwater logo features its signature rainbow trout, which is a nod to the founder’s love for the outdoors and the brewery’s roots near the Sweetwater Creek. The brand’s playful, independent spirit comes through its logo.
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Tecate
The Tecate logo stands out with its bold eagle perched above a strong wordmark. The design successfully captures the brand’s roots in Mexico and portrays a rebellious spirit with just one mark.
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Tennent’s Lager
Tennet’s logo is built around the famous red T, which is a symbol that instantly ties the brand to Scottish pride and tradition. The look is familiar to the audience, which makes it an instant choice.
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Three Horses Beer
The Three Horses logo has roots in a Dutch brewery, but it has evolved into a modern symbol of movement. The new design reflects the brand’s long story and the sense of brotherhood that is tied to the Malagasy culture.
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Tiger Beer
The Tiger Beer logo features a fierce tiger, making the brand instantly recognizable. The blue and silver colors add a premium, modern feel to the brand while linking it back to its roots in Singapore.
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Tsingtao
The Tsingtao logo is a layered design that beautifully marries heritage and global recognition. The Julian Pavilion is representative of the brand’s Qingdao roots, while the blue sphere hints at its international reach.
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Tuborg
The new Tuborg logo goes for a simple yet modern look, built around a bold, easy-to-read wordmark. It brings back the classic Clockman icon, giving the logo a fresh, versatile look across all packaging.
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Velkopopovicky Kozel
The Velkopopovicky Kozel logo features a cheerful goat mascot called Olda holding a frothy beer mug. The logo design is rooted in history; the goat represents the village of Velke Popovice, making the logo an accurate representation of the brewery.
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Cerveza Victoria
The Cerveza Victoria logo is rooted in Mexican tradition, featuring a deep mahogany red wordmark inspired by charro attire. The warm, classic design is timeless, adding to the brand’s identity.
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Warka
The Warka logo features a bold, medieval-style shield that reflects the brand’s Polish heritage. The strong red tones and bold typography give the logo an immediate impact.
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White Claw
The White Claw logo features three waves converging to capture the brand’s signature White Claw wave. The design reflects the brand and its energetic free free-spirited vibe. It is directed towards people who want to grab life by the claw.
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XXXX Gold
XXX Gold’s logo is all about its bold, red XXX design set against a warm yellow-gold backdrop. The design represents its heritage, and the Xs symbolize its quality and strength. The brewery illustration makes the logo feel more iconic.
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Yanjing
The Yanjing beer logo is a great blend of tradition and modernity. The brand name is featured in Chinese calligraphy along with the English wordmark. The design is very mindful of culture and quality.
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Yuengling
The Yuengling logo features its classic script wordmark with a stylized eagle that reflects the German roots with American heritage, which makes the design a symbolic representation of America’s oldest brewery.
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Żubr
Zubr’s logo features a bold European bison that symbolizes strength and the wild heritage of Poland’s Bialowieza Forest. The vibrant colors and rugged typography reflect the beer’s distinct personality.
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