Lines are making headlines in the design world. The often ignored, undermined, and overused design element is no longer working in the shadows. It is now getting the recognition it should have. Better late than never!
Every single element in a logo contributes to the overall story of the design. Lines are a design feature that do most of the heavy lifting in a logo by conveying messages such as speed, precision, and they can even boost your imagination to make sense of otherwise vague designs.
Companies with a minimal and message-heavy logo go for lines without taking much space in the design, as they occupy more space in the heads of the audience. And the best part about lines is that there are no rules. These design elements can turn in every direction, curve when you want them to, and can sometimes design the whole logo in a single stroke.
Lines are simple but so important when it comes to logo design. Safe to say, lines are a designer’s favorite tool to come up with unique designs that were otherwise impossible.
What Do Line Logos Convey?
Line logos are so versatile that they can convey anything you want them to. But there are certain meanings associated with certain design types.
For instance:
| Line Type | Emotions / Qualities Conveyed | Common Use Cases |
| Horizontal | Calm, stability, reliability, restfulness, trust | Finance, corporate, healthcare |
| Vertical | Strength, power, professionalism, ambition, confidence | Law, corporate, tech |
| Diagonal | Movement, energy, dynamism, progress, excitement | Sports, startups, tech |
| Curved | Friendliness, approachability, creativity, softness, unity | Wellness, hospitality, beauty |
| Wavy | Flow, flexibility, freedom, playfulness, adaptability | Water brands, creative agencies, innovation |
| Zigzag / Angular | Energy, aggression, edginess, boldness, unpredictability | Extreme sports, gaming, modern tech |
| Dashed / Broken | Connection, movement, process, openness, experimentation | Creative studios, transport, tech |
| Continuous / Single-Line | Elegance, simplicity, sophistication, cohesion, fluidity | Minimalist brands, design studios |
| Thick Lines | Strength, confidence, boldness, stability, durability | Outdoor brands, corporates |
| Thin Lines | Delicacy, refinement, sophistication, elegance, subtlety | Luxury, high-end fashion, design |
100+ Line Logos That Cross All Lines Of Creativity
Line logos are everywhere because brands simply can’t get enough. Let’s take a look at 100+ brand logos with lines, and some might even inspire you to design your own.
1. SquareSpace
This logo by Squarespace is not just some squiggly lines, but the line design forms two ‘S’ that is a representation of the brand name. The use of lines here is smart and intentional to describe the website builder.
2. IBM
Who does not know the IBM logo and iconic sightlines running across the lettermark? These lines are a clapback to the world’s most popular tech company. Through the simple design, they show speed and tech expertise.
3. MEO
The MEO logo shows connectivity, and the blue circle with three white lines (two tilted and one straight) gives the emblem the shape of a speakerphone, adding meaning to the design.
4. SoundCloud
Soundcloud’s logo is nostalgia wrapped in the lines. The cloud-shaped logo uses lines on the left to symbolize sound waves with a gradient signaling music, while the rest of the cloud is a hint at the platform’s community feature.
5. Adidas
The Adidas logo smartly uses lines as an ode to the brand’s history and exclusive features. Adolf Dassler, the founder of Adidas, added these stripes for structural support on the shoes, but they later became a symbol of strength and performance.
6. Cisco
The Golden Gate Bridge or just a couple of lines? The Cisco logo is a great example of how lines can symbolize a brand’s history. The lines in the Cisco logo tie it back to its San Francisco roots.
7. Spotify
The Spotify logo raises the bar with its three curved lines showing turned-up music. The logo is simple but so in tune with the brand and its messaging of music anytime and anywhere.
8. DHL
The DHL logo has several lines, but they all convey the same message: speed. The three lines in the beginning and end reflect the speed of your logo in transit, while the one line running through the lettermark shows its speedy and efficient processing.
9. AT&T
The latitudinal lines on the AT&T sphere are full of meaning. They show the brand’s connectedness and global reach. This is how all shapes and forms of lines can lead the audience’s mind to the brand message.
10. Mini
Lines can be as imaginative as you want them to be. For instance, in this flat Mini logo, the four lines on each side of the bold circle give the logo wings representing the brand’s heritage of freedom and agility.
11. New Balance
With lines running through the N, this logo represents speed, agility, and balance, just like the New Balance shoes. Customers don’t have to talk about their shoes; the logo is enough to tell the story!
12. Dunhill
The vertical bars in the logo represent the brand and its roots in London. Simple vertical lines in this logo show that Dunhill is built on legacy and continues to serve with strength.
13. Alpine
The five lines before the Alpine lettermark hint at its premium engineering. The stylized A, which almost looks like another line, adds movement to this automobile electrical equipment manufacturer.
14. EMS
The EMS logo is a masterclass in line usage. Despite using the same lines on either side of the lettermark, both designs mean different things. The mustard lines on the left make a triangle that resembles a wing, while the lines on the left resemble the brand’s reliability as a trustworthy postal service.
15. Whataburger
Lines can also be used to hint at a brand’s old identity, like this Whataburger logo. The deep orange lines are styled to resemble a W, which is also similar to the previous Whataburger logo.
16. European Parliament
The European Parliament logo is a sight for sore eyes. The clever use of lines to separate the circular design gives the illusion of a parliament and its hemicycles.
17. Ericsson
Fondly called the three sausages, the Ericsson logo features three rounded lines that serve as the lettermark for the logo, and is also designed to look like the first letter of the brand name.
18. Giorgio Armani
Do you ever wonder why the Giorgio Armani logo has lines running through the eagle and the lettermark? The answer is simple. It is to show strength, power, and discipline that puts the brand on the map, following its legacy.
19. Allianz
Look closely at the three lines within the circle; it is an eagle. The three lines, two short, rounded ones and tall ones with a beak-like extension, give the illusion of an eagle, adding mystery to the Allianz logo.
20. Renault
The Renault logo is a Losange (French for diamond). The two diamonds overlapping each other represent the brand’s legacy.
21. Beeline
The Beeline logo is a direct representation of the brand name. With black and yellow lines, the audience can simply not miss the connection to the honey bee.
22. Konica Minolta
The Konica Minolta logo, with lines in the blue circle, represents light beams running through the lens, as the brand specializes in imaging.
23. Mini In The Box
Colorful lines for colorful clothes. The MiniInTheBox logo features several lines of different thicknesses symbolizing a barcode for all its clothes.
24. X
The X logo consists of two simple lines with different widths and strengths that cross each other to form the lettermark. This logo looks tech-forward and adds a bit of speed to the design.
25. Air France
The Air France logo features a red ribbon-like line at the end of the wordmark, symbolizing the brand’s legacy and commitment to top-tier services.
26. Deutsche Bank
Deutsche Bank’s logo is a slash in a box. The box represents security, while the slash represents consistent growth and development.
27. Pwc
The two lines above the PwC lettermark add power and versatility to the logo. They make great use of lines to create a step-like figure that shows progress.
28. Fila
Using lines in an abstract manner, the Fila logo truly stands out. The lines together come up with the lettermark which makes the design more memorable.
29. Vans
The Vans logo is based on street culture, much like the brand. The V extends over to the other letters of the wordmark, and this additional line adds a little style to the logo.
30. The North Face
The North Face logo has three lines stemming out from the wordmark. They almost look like half a rainbow, adding a bit of creativity to the design.
31. Sasktel
The SaskTel logo features a blue line design that symbolizes the network’s speed. This is just one example of how lines can add meaning to a simple wordmark.
32. Zebra Technologies
This mascot logo is all lines and has so much personality. The Zebra Technologies logo makes good use of different lines to create a minimalistic but meaningful design.
33. Sembcorp Marine
TheSembcorp Marine logo features green lines running through the lettermark. The design is modern and dynamic, adding a minimalist but stylish touch.
34. Veritas Capital
The Veritas Capital logo features several lines, thinning and thickening to form the ‘V’ of the lettermark. This usage of lines is definitely inspirational.
35. Piedmont Airlines
In the Piedmont Airlines logo, you can clearly see how designers smartly used lines to create a wing of the airplane, making the logo instantly recognizable.
36. Frontier Airlines
Here again, lines are used smartly to create the illusion of an airplane wing, which adds movement, speed, and reliability to the Frontier logo.
37. Silver Airways
Silver Airways’ logo features concentric lines that form a turbine. The lines in a circular motion add a dynamic feel to the brand’s identity.
38. Huntington Bank
The Huntington Bank logo incorporates vertical lines that make a stylized H. The structural design represents trust and growth in the brand messaging.
39. Standard Chartered
Lines don’t have to be rigid, the fluidity of lines in the Standard Chartered logo is the perfect example hoe. The two interwoven lines form an ‘S’ and make the logo memorable.
40. Shazam
Curved lines to form a lettermark, the Shazam logo resembles sound waves and makes good use of lines to add identity and connect it back to music.
41. Mozilla by Johnson Banks
The Mozilla logo has successfully played around with design by turning the ill in Mozilla into ://. It is a direct reference to web addresses and the lines despite being simple are so impactful.
42. The Round by DNCO
The Round logo by DNCO uses line designs to form a circular emblem. This design represents inclusivity, openness and creativity that are all in tune with the brands messaging and purpose.
43. PlanB skateboards logo
With one line and two spheres, thePlan B logo forms the letter ‘B’. The design is simple but clever as the ‘B’ also resembles a person riding a skateboard.
44. Göteborgs Konstmuseum
This logo by Goteborgs Konstmuseum features geometric lines to depict the museum’s architectural structure. The simplicity in the logo is not only traditional but also modern to attract all audiences.
45. This American Life
This American Life logo uses lines smartly to depict a text message that adds rhythm to the brand, reflecting the nature of the podcast.
46. Nikkon
The Nikon logo uses diagonal lines to signal light rays, and this adds energy to the logo. The lines spread through the logo are a link to Nikon’s future and current mission.
47. Philharmonie
The Philharmonie Luxembourg logo uses lines to resemble sound waves. The movement in the logo is a beautiful representation of music and rhythm.
48. Dresdner Philharmonie
The Dresdner Philharmonie logo uses parallel lines to create a circular fan-like structure, and not just that, it also symbolizes the music at the orchestra.
49. Arkansas Philharmonic Orchestra
The Arkansas Philharmonic Orchestra logo is a colorful emblem with clean, curved lines that represent the creativity and passionate expression of music.
50. Musician of the NY philharmonic
The Musicians of the NY Philharmonic logo is a great combination of broken lines to show music and performances at the orchestra.
51. Singapore Youth Philharmonic Orchestra
Music is best represented with lines. The line design in the Singapore Youth Philharmonic Orchestra adds elements of movement to the design and makes it memorable.
52. Central Texas Philharmonic Youth Orchestra
The Central Texas Philharmonic Youth Orchestra logo uses lines to mimic sound waves, and the minimal style reflects back on the brand identity.
53. PSNJ
The lines in the Philharmonic of Southern New Jersey use likes to create a twisted emblem that adds harmony and creativity to the logo.
54. Hamilton Philharmonic Orchestra
The Hamilton Philharmonic Orchestra uses a line design to show a music disc with waves representing the rhythm.
55. Helsinki Philharmonic Orchestra logo
This logo by Helsinki Philharmonic Orchestra features several gentle curving lines that show the unity and fluidity of music in an orchestra.
56. Westminster Philharmonic Orchestra
This timeless and sophisticated design features minimalist lines to represent the music and with its high and lows. The Westminster Philharmonic Orchestra logo is great for inspiration.
57. Enid Symphony Orchestra
The overlapping lines in the Enid Symphony Orchestra represent a musical performance. The emblem alone tells the complete story of the brand.
58. Westchester Philharmonic
The Westchester Philharmonic logo uses dynamic lines that convey motion and the musical waves coming from the orchestra.
59. Okcphil
With four colorful lines on top of the wordmark, the OKCPHIL logo shows the rhythm of music and makes the audience curious about what it is.
60. Symphony Orchestra Guild of Decatur
The Symphony Orchestra Guild of Decatur logo uses lines in multiple ways. The line drawing makes out a violin while the rest make it out to be the music waves.
61. Oklahoma City Public Schools Foundation
The Oklahoma City Public Schools Foundation uses lines that go upwards and break into waves that show progress and growth.
62. Newfoundland Symphony Orchestra
The Newfounded Symphony Orchestra logo uses lines and two overlapping circles to convey motion and the flow of music.
63. Belmont Park
The Belmont Park logo uses lines as a supplement to add movement to the tree design. The lines cutting through the tree show wind blowing.
64. VDMA
The VDMA logo uses geometric lines that add engineering elements and precision to the design. It looks structured and dynamic at the same time.
65. Navy Health
With squiggly lines, the Navy Health logo motions the sea and moves when you look at it. The colors and design elements show care and trust.
66. Morelos by KOMMUN
The line drawing in the Morelos logo represents the heritage, crafts, and appeals to modern design.
67. Eastern State
The Eastern State logo uses vertical lines that resemble a platform for change. The smooth blue lines add care and protection to the logo, making it easy on the eyes and memorable.
68. Applause by Studio Freight
The Applause logo features a retro font with horizontal lines running through the lettermark. The lines that add technical aspects to the logo making it a modern take on design.
69. CanadaHelps
The lines in the CanadaHelps logo show the interconnectedness of donors and those seeking help. The design adds calmness and feelings of generosity.
70. Highspring
The Highspring logo uses lines to make out the lettermark in a stylized manner. The design adds growth and optimism to the brand messaging.
71. Ed Elements
The geometric three line design shows innovation in education which makes the minimalistic Education Elements design more modern and purpose based.
72. Amplify Change
The Amplify Change logo uses curved lines to design a butterfly. The design itself reflects transformation, growth and freedom.
73. Heritage Innovations Laboratories, Oxford
The Heritage Innovations Laboratories Oxford logo is a lettermark designed with the smart use of lines and circles.. The logo suggests forward thinking while still being rooted to tradition.
74. Thalia
The Thalia Theater logo grabs instant attention with its almost snowflake design with crossing lines. The logo along with the word mark are very memorable.
75. Twelvelabs
The TwelveLabs logo uses several lines arranged in a way that it makes out a man riding a horse. The logo emblem makes the audience curious while marveling at the design.
76. Ellucian
The Ellucian line logo with abstract features make it a great design. The lines come together to make the first alphabet of the brand name. The design is not just minimalist but it also adds a feel of stability and tech.
77. Landal
The Landal logo represents the brand and how it helps you surround yourself with nature. The lines in the Landal logo go from thin to thick while it surrounds the lettermark.
78. Open Research Lab
The OpenReach logo uses lines as a design feature to put together an emblem that represents collaboration and the joy of shared knowledge.
79. State Street
The State Street logo uses horizontal lines that express the reliability and legacy of the brand. The emblem was designed to reflect back on the newfound modern approach of the business.
80. São Paulo Symphony Orchestra
The vertical bar of the São Paulo Symphony Orchestra resembles the discipline and symphony of the music. The logo captures both elegance and rhythm of the orchestra.
81. Tilde
The tilted line instead of the ‘i’ in TILDE adds character to the logo. It mimics the shape of an accent mark that makes the logo minimalist and perfect to express craftsmanship.
82. Educopia
The Educopia logo features colored lines that represent the sharing of knowledge and represent networking as a non-profit organization.
83. Consorcio
This Consorcio logo uses clean lines to draw a structure that symbolizes unity and collaboration. Even though it is simple it adds a lot to the story.
84. Toronto Tempo
The Toronto Tempo logo speed is in a logo. The logo shows a basketball through the air, and the lines represent the whoosh of the ball.
85. Clarysse
The Clarysse logo uses the stylized lines to suggest the brand’s textile and craftsmanship angle. It is a great reflection on the brand’s heritage of textiles.
86. Kilpatrick
Kilpatrick’s logo gives you the illusion that it is a lettermark, but the lines come together to represent structure and professionalism with a little stylish flair.
87. The Shaw Prize
The Shaw Prize logo uses fine lines arranged in a circular pattern that symbolizes excellence, the impact it makes and its continuous discovery. The logo alone can keep the audience hooked for more.
88. MBC Media Group
The MBC logo uses bold, rounded lines arranged in a way that conveys clarity and broadcast signals that reflect the brand’s strong media presence.
89. Bay Area Host Committee
The Bay Area Host Committee logo uses lines arranged in a diagonal pattern that represents collaboration and unity within the Bay Area community.
90. 1Community
If you look closely at the 1Community logo, you will see the 1 shining through the circular design, divided by several lines. The lines together add a bit of creativity to the design.
91. Puig
Puig logo is a versatile representation of how lines can be curved and looped to create a beautiful emblem. The design depicts beauty with creativity and a lot of fluid movement.
92. Decriminalise
The lines in the Decrimanlise Suicide Worldwide logo slowly grow lighter as it gets closer to the wordmark. This signifies freedom, openness and the breaking of barriers.
93. Bumble logo
The Bumble logo uses clean lines that make out the shape of honey comb as well as a bee. It is a great reflection on the brand itself.
94. Milwaukee
The Visit Milwaukee logo uses lines to make out the ‘M’ in different fonts and styles. The logo offers variety just like the brand does.
95. Boundary Analytics
The Boundary Analytics logo uses lines to represent data, structure, and insights as per the business. The logo here truly tells the story.
96. Being Health
The minimalistic Being Health logo uses two lines with two circles in the middle, making it an emblem for care. Without revealing too much, the logo says plenty.
97. Piraeus
The three lines in Piraeus bank logo show the bank’s forward thinking approach. A slight tilt in the lines make it so much more meaningful.
98. Colorline
The lines in the Colorline logo show movement and hints back at the connectivity of different ports and seas. The logo is anchored by the C while the lines flow from it.
99. MIT Media Lab
This design subtly uses linework to suggest research and its networks. While the designs are minimal, it reflects on the MIT Media lab’s innovative work.
100. Topline Roofing
The Topline logo is a simple line, but it says a lot. The line doubles as a roof, the first letter of the business name,e and so much more.
101. National Geographic
The nostalgic National Geographic logo is an amazing design using yellow lines to make an emblem that is highly memorable and evokes curiosity.
102. Volkswagen
The Volkswagen logo is a lettermark with the overlapping lines that can be seen as a ‘V’ and a ‘W’. The line design surely adds an element of class to the logo.
103. Dashlane
The Dashlane logo is where several lines together form the core shape. It is simple and adds a sense of clarity and trust.
104. Forethought
The continuous looping line of the Forethought logo forms a stylized letter and it goes in one fluid stroke. The design offers continuity and connection.
105. Graphy
Three lines in a diagonal manner make the Graphy logo stand out. The three lines add a futuristic element to the brand.
106. Descript
The Descript logo is made with horizontal lines that look like audio waveforms that link the logo back to the brand. They also give the feeling of speed and forward movement.
107. Helpscout
The three lines in the Helpscout logo represent the three core values of motion, growth, and helping.
108. Ramp
The Ramp logo is so simple but the two lines in the design are enough. One looks like the floor while the other one actually looks like a ramp!
109. LaunchDarkly
Launch Darkly’s logo looks like sparks. The line design makes the audience highly curious, and people would want to know more.
Lining It All Up!
Line logos don’t have to be boring or too simple. These brands must have changed your opinion on the versatility of line logos. As a designer, you can twist these lines, bend them, intersect them, or do whatever you feel your brand needs. The possibilities are endless. If you want to design your line logo, LogoDesign.Net is here to help you with its free logo maker. All you have to do is channel your creativity, and the designs will be perfect.
