Curious how a QR code can elevate your brand? Élan Spa used LogoDesign.Net’s tool to create QR codes that turned expo materials into instant booking gateways. See how!
Élan Spa had just stepped into the spa and wellness world and, like most new businesses, struggled to get noticed. With more than 19,970 businesses in the US health and wellness spas industry, which had grown at a CAGR of 0.2% between 2020 and 2025, the competition was fierce.
Even with great services and a welcoming space, they knew people wouldn’t walk in unless they first earned their trust. To change that, the team signed up for the local wellness and lifestyle expo, a community event where small businesses get the chance to meet their audience face-to-face.
At their booth, Élan Spa handed out brochures, flyers, and even business cards. Everyone who stopped by their booth walked away with a spa-branded tote bag. Each of these had a custom QR code created with LogoDesign.Net’s QR code generator. A quick scan took visitors straight to the spa’s booking page, service list, and social media profiles, making it easy for people to connect on the spot.
About Élan Spa
Élan Spa was founded in 2024 by Isabelle Laurent, a beauty and wellness professional with more than ten years of hands-on experience. Isabelle had always dreamed of building a place where people could slow down, recharge, and enjoy a little luxury in their everyday lives. Her background in aromatherapy and skincare shaped the treatments offered at Élan Spa, where each service is designed to blend relaxation with visible results. The spa’s goal is simple: to give clients a peaceful escape from busy routines while helping them feel and look their best.
Company Snapshot:
- Company Name: Élan Spa
- Company CEO: Isabelle Laurent
- Services Offered: Facials, body treatments, massages, aromatherapy, and wellness packages
- Industry: Spa and Wellness
- Location: San Diego, California
- Company Size: 15 employees
The Business Challenge
Starting out in a city full of established spas was no easy task. While Élan Spa offered premium treatments, getting people to notice them was harder than expected. Relying solely on word-of-mouth wasn’t enough, and online ads didn’t capture the personal connection Isabelle wanted to create.
That’s when they decided to focus on in-person engagement at the local wellness and lifestyle expo. Now, the challenge was clear:
How could they make sure people who stopped by their booth would stay connected even after the event?
The answer came in the form of custom QR codes. There are plenty of ways you can creatively use QR codes in your marketing. Using our tool, they created QR codes and added them to all their marketing materials—as simple as that sounds. This made it easy for potential customers to scan and explore what the spa offers and even book appointments on the spot!
The QR Creation Process
Do you know what Élan means? It’s a French word for elegance, style, and energy—all the qualities that Élan brings to its client.
Their spa logo, featuring a graceful side profile of a woman surrounded by delicate flower petals, reflects the same spirit of calm and sophistication. It was important for the team to carry this identity across every touchpoint, including QR codes.
That’s where our QR code generator came in. The process was straightforward and didn’t require any technical know-how. All the team had to do was:
- Add their key information, like the spa’s website, booking link, and social media profiles.
- Pick their color scheme—either keeping it classic in black and white or adding personalized brand colors.
- Upload their business logo for an extra touch of identity (though this step is optional).
- Select from different body and eye patterns to give the QR code a unique look.
- Review the final version and hit download.
With just a few quick steps, Élan Spa had a polished, custom QR code ready.
So with their QR code ready, Élan Spa wasted no time putting it to work across their marketing touchpoints. The code was seamlessly integrated into designs that matched the spa’s elegant branding.
Take a look at their business card, which is simple and professional, and now further enhanced with a QR code that directs clients straight to their services page. A QR code is best placed on a business card as it puts the link directly in your customer’s hands.
Flyers are an effective marketing tool, perfect for local and niche targeting. And especially in 2025, they’re making a comeback. So, they didn’t stop there. Isabelle also designed a flyer featuring the QR code, which was distributed locally.
Their flyer encouraged people to scan and book an appointment instantly—and to make it even more compelling, they offered a 10% discount for bookings made through the QR code. It was an easy win: a smooth way to drive traffic to their website while giving potential clients a reason to act right away.
Next came the brochures. By including their QR code, they wanted to ensure clients had all the information they needed at their fingertips. The brochure highlighted their services and special offers, while the QR code made it effortless to learn more. This combination of rich detail and instant digital access turned a simple handout into a powerful marketing tool.
Plus, to make their presence unforgettable, Élan Spa handed out complimentary tote bags at their booth. Each featured the spa’s subtle branding and a visible QR code. Guests not only walked away with a practical keepsake but also carried a direct link to the spa’s booking page. It was a clever way to extend brand visibility beyond the event and encourage future appointments.
The Results
Élan Spa’s participation in the local wellness and lifestyle expo was nothing short of a success. Their thoughtfully designed marketing materials, flyers, brochures, business cards, and tote bags enhanced with QR codes became the perfect bridge between in-person connections and digital engagement.
Guests loved the ease of scanning to instantly book appointments or access special offers, and the 10% discount made the experience even more irresistible. The tote bags continued promoting Élan Spa long after the event, while brochures and cards kept their services top-of-mind. Altogether, the QR-driven approach turned awareness into action and interest into loyal clients.
Do you want to boost engagement like Élan Spa? Their expo success proved how LogoDesign.Net’s QR code tool turns marketing materials into instant connections and booking tools. Create yours now!
