What’s one way to bounce back from declining sales? For BlueRock Realty, it was a refreshed identity using LogoDesign.Net’s branding tools. See how they turned things around and showed up strong at a local tradeshow.
When the market is flooded with new players and well-funded competitors, standing out is no longer optional; it’s survival. BlueRock Realty, a real estate company, realized this when its local presence began to fade. Facing fewer sales and little brand recognition, they knew they had to act fast. So when a popular tradeshow was announced in their area, they saw it as an opportunity to show up with purpose.
This case study unpacks how the brand used LogoDesign.Net’s easy-to-use branding tools to refresh its image by designing custom marketing materials like business cards, flyers, and branded t-shirts that could draw attention at a glance.
Why a Fresh Brand Identity Matters More Than Ever?
In the real estate world, trust is everything, and your branding is often the first impression people get. Plus, with over 360,000 real estate brokerage firms operating in the United States, what are your chances of being seen, especially with an outdated and lifeless brand identity?
That being said, BlueRock Realty realized that figuring out how to design a real estate logo was just not enough. They needed to have a brand presence that builds familiarity, signals credibility, and matches their professionalism. Preparing for the local tradeshow was their perfect opportunity, which they started by sharpening their brand visuals.
About the Company
BlueRock Realty is a small, family-run real estate business based in Fort Worth, Texas. It was founded in 2017 by Nathan Ellis, a former property manager turned broker. Known for its community-first approach and personal touch, the company had relied mostly on referrals and local word-of-mouth until a flood of new agencies started crowding the market. That’s when Nathan and his team knew it was time to strengthen their brand.
A quick snapshot:
Company Name: BlueRock Realty
Founded: 2017
Team Size: 6 employees
Location: Fort Worth, Texas
Services: Residential sales, rental listings, property investment consulting
Owner: Nathan Ellis
The Business Challenge
When BlueRock Realty decided to exhibit at a local real estate tradeshow, they had one clear goal: win over potential clients and boost local awareness. The team knew they weren’t the only ones with that plan, as several well-established competitors were attending too. That meant showing up with just a name and a logo wouldn’t cut it.
They needed to look the part—and fast.
While they already had a logo, Nathan (the founder) realized that wasn’t enough to leave a mark. They needed a full suite of marketing materials that could help them stay memorable long after the event ended. They decided to hand out crisp business cards, attention-grabbing flyers, and wear branded t-shirts that give their booth a cohesive, professional feel.
But there was one problem: time and budget.
Hiring a designer for all this? It would be expensive and slow. So, Nathan turned to LogoDesign.Net’s free branding tools, where his team could customize ready-made templates and build everything they needed without the wait or the cost. It was the ideal solution to refresh their visual identity and get tradeshow-ready without missing a beat.
How BlueRock Realty Created Impactful Branding Materials
BlueRock Realty already had a sleek and modern real estate logo that reflected their identity as a trusted firm. Their logo features a clean line-art design of a house merged with high-rise buildings, which captures their focus on residential properties in Fort Worth.
BlueRock Realty Logo by LogoDesign.Net
With this strong visual foundation in place, the team turned to LogoDesign.Net to build out the rest of their branding identity.
1. Get a Business Card
The first step was to create a business card. Nathan headed straight to the business card maker, where plenty of modern and editable templates were waiting. With their logo already in place, it was just a matter of picking a business card design that matched their brand personality: clean, classic, and a bit bold!
Nathan went through various designs, but these few caught his attention:
Nathan Ellis’s Business Card By LogoDesign.Net
Orange-Themed Concept Nathan Ellis’s Business Card by LogoDesign.Net
Sky-Facing Business Card of Nathan Ellis By LogoDesign.Net
Nathan Ellis’s Business Card with Name on the Corner By LogoDesign.Net
Out of these, Nathan picked the last one. It had a minimalist design with strong lines and a bold accent color, just how he wanted. So, using the intuitive editing tool, he tweaked the front as well as the back of the business card to match the company’s branding. Here’s what he put on the business card:
- The existing logo and company name on the business card
- Company details such as phone number, website, email, and location
- A short tagline on the back that read: “Your Fort Worth Home Experts”
Front and Back View of Nathan Ellis’s Business Card By BlueRock Realty
Nathan chose Montserrat as their font, which is a versatile, modern typeface that paired perfectly with their minimal card design. He also personalized the colors a bit to maintain brand consistency. Here’s what the final version of their business card looked like:
Nathan Ellis’s Business Card By BlueRock Realty
Once the design was done, the next step was choosing the quality. Out of the various options available, they opted for premium card stock with a glossy finish. And just like that, they had a stack of business cards that looked polished and felt professional when handed over, exactly the kind of impression they were aiming for.
2. Create a Flyer
After designing their business cards, Nathan and the BlueRock Realty team knew they needed another tool in their branding arsenal—flyers. They wanted something quick to hand out, easy to read, and packed with just enough information to spark interest.
With LogoDesign.Net’s free flyer maker, creating one was a breeze. The tool gave them access to a wide variety of professionally designed templates, already tailored to different industries, including real estate.
Nathan jumped in, browsed through the templates, and narrowed down a few options.
The initial BlueRock Realty Flyer By LogoDesign.Net
Another Variation of BlueRock Realty Flyer By LogoDesign.Net
The first flyer stood out right away. Its clean layout and space for just the right amount of information made it a good fit. Once selected, the customization was pretty simple.
He updated the flyer with BlueRock’s branding elements, including colors that affect emotions in branding:
- Cyan/Light Blue: a bright, energetic blue to create contrast and appeal
- Royal Blue: a deep, rich blue that adds depth and professionalism to the design
- White: used as a neutral background to create spacing and balance
- Black: provides strong contrast, clarity, and structure
Front and Back Flyer of BlueRock Realty by LogoDesign.Net
Once the colors were sorted, Nathan focused on adding the contact details, company information, and a short message highlighting their property services. Take a look at the final version.
BlueRock Realty Flyer Variation by LogoDesign.Net
3. Design Custom T-Shirts
The final step in their branding prep was creating custom t-shirts for the team. The goal was to have a unified team look throughout the tradeshow. Nathan and his team knew it would help them stand out and look cohesive, especially when surrounded by competitors.
Using LogoDesign.Net’s fun and easy t-shirt design tool, they explored polo-style t-shirts available in multiple colors, including Black, White, Cool Heather, and Heather Grey, with sizes ranging from small to XL. After a quick team discussion, they decided to go with a basic White t-shirt that would allow their logo to pop up.
With just a few clicks, they uploaded their logo, adjusted the placement, and previewed the final design. That’s it, the t-shirt was ready to be printed in high quality, durable enough to keep its shape and color even after multiple washes.
BlueRock Realty’s final t-shirt design looked like this:
White T-shirt With a BlueRock Realty Logo by LogoDesign.Net
The Results
Safe to say, the results were even better than what BlueRock Realty initially hoped for. With their refreshed marketing materials in hand, the team confidently showed up at the tradeshow looking sharp and cohesive. The branded t-shirts, flyers, and business cards helped them grab attention, start meaningful conversations, and stand out in a sea of competitors. Not only did they increase foot traffic to their booth, but several attendees reached out afterward thanks to the contact details clearly listed on their handouts. The event gave their local visibility a solid boost and proved how far a strong, consistent, and great brand identity can take you.
Final Set of Business Card, Flyer, and Customized T-Shirt by LogoDesign.Net
Your Brand Deserves the Spotlight
Why blend in when you can stand out? BlueRock Realty did it, and so can you. Create eye-catching branding materials that stick, from flyers and business cards to branded t-shirts and more.
Refresh your brand identity using our easy-to-use branding tools. Start right away!
Case Study: How BlueRock Realty Revived Its Brand Before the Big Tradeshow
When sales dipped and competition rose, BlueRock Realty knew its branding needed a serious upgrade. With a local tradeshow approaching, they used LogoDesign.Net to create eye-catching business cards, flyers, and custom t-shirts—all without hiring a designer. The result? A bold, cohesive brand presence that turned heads and sparked new business. See how they pulled it off and what your business can learn from it.
