Coding, hosting, and domains… do they feel like a foreign language to you? Don’t worry, you’re not alone. That’s precisely why website builders exist.
Are you just starting out and thinking, ‘I need a website, but where do I begin?’ Well, for a lot of small business owners, freelancers, or creatives, building a website sounds like something only tech experts could do. Surprisingly, nearly a third of small businesses still don’t have a website, and in today’s digital world, that’s a big deal.
This image illustrates that even in a digital age, 1 in 3 startups miss out on having a website.
People turn to the internet for everything. Whether it’s to check out a new product, compare services, or find a local business, they expect to see a website. Without one, you’re missing out on traffic that could be converted.
But the good part is that you don’t need to be a developer, designer, or digital wizard to get your business online. Website builders were made exactly for people like you who want a clean, professional site without the hassle (or the big price tag).
You get drag-and-drop features, ready-made templates, and tools that make sense. No overcomplicated dashboards, no coding headaches. Just a simple way to show the world who you are and what you do.
Let’s see why website builders are the go-to choice for beginners and how they make the whole process not only doable but kind of fun too.
What Is a Website Builder?
You have two options to choose from when creating a website: using a website builder or going the traditional route of custom coding. Both of these have their benefits and challenges, and selecting the right approach is crucial at the start.
A website builder is an easy-to-use digital tool that allows anyone to create a website, including those who’ve never designed or built a thing before. These platforms offer pre-designed templates that you can customize through a drag-and-drop editor to match your brand. Many also include e-commerce features like shopping carts and checkout tools that make it simple to set up an online store.
This image shows a website layout that is potentially of a fitness or sports brand.
Website builders are ideal for businesses looking to get online quickly. In fact, many successful ventures have started this way. Gymshark, a global fitness apparel brand, used a web builder platform to establish and scale its digital storefront.
This is the image from the website of Kode With Klossy, which creates opportunities for women.
Similarly, Karlie Kloss’s Kode with Klossy initiative used a web builder to create an inviting, user-friendly hub for teaching young women how to code.
Ultimately, a website builder can be the fastest and most efficient way to get your small business online and build a digital presence that attracts and engages potential customers.
Why Use a Website Builder?
There are so many reasons why using a website builder for a small business is a good choice. It can get your website up and running in the least possible time.
1. Get Online Without the Wait
Every day your business goes without a website is a missed chance to connect with customers. People are searching, but you’re invisible if you’re not online. The beauty of a website builder is that it lets you skip the long waits and get your site live fast.
No drawn-out timelines, no back-and-forth with developers. Just pick a template, customize it, and hit publish, all in the same day if you want. These tools are made for busy business owners, so you can spend less time building and more time growing your brand.
2. Save Money Without Sacrificing Quality
Hiring a web designer can be expensive, often several thousand dollars just to get started. For many small businesses, that’s not realistic. Website builders, on the other hand, offer a much more affordable alternative. Some are free, others charge a small monthly fee, and many include hosting or extra tools you’d need anyway.
So, you still get a professional-looking site, just without the hefty price tag. Turns out, it’s a smart way to get online, stay within budget, and invest the savings back into your business.
3. Design It Your Way
When you build your website, you’re not at the mercy of someone else’s design choices. You choose how it looks, how it feels, and how it flows. Want bold colors? Or do you want to go the minimal way? Lots of images? It’s all up to you.
Website builders are designed to give you full creative control without stress. You can change layouts, swap out photos, or update text anytime; no middleman is required.
4. No Need to Learn Coding
Learning to code is definitely not on your to-do list, and it shouldn’t have to be. Website builders take all the technical stuff off your plate. You don’t need to understand HTML, CSS, or any of those other acronyms.
What used to take weeks of learning (or thousands of dollars hiring a developer) can now be done in a weekend. It’s a simple, stress-free way to finally check “launch website” off your list.
5. Start with Ready-Made Templates
Apart from knowing how to code, you’d also need to understand what makes a site user-friendly and effective. That takes time, most business owners don’t have. The good news is that website builders offer pre-designed website templates created by professionals who already know what works.
This image shows various website layouts of brands from different industries.
These templates are built with layout, usability, and conversion best practices in mind, which gives you a strong starting point. You can customize everything to fit your brand.
6. Your Website Will Look Great on Mobile
Today, most people browse the web on their phones rather than on desktops, so if your website doesn’t look good on mobile, you’re missing out big time. Thankfully, most website builders offer responsive templates, which means your site automatically adjusts to look great on any screen size. Plus, making sure your website is mobile-friendly has many benefits.
This image displays the advantages of having a mobile-friendly website.
That’s why you should have a versatile logo that scales well and remains clear no matter where it’s seen. No extra coding, no special setup. Just choose a mobile-friendly template, make your edits, and you’re good to go. Before you publish, take a quick look at your site on your phone to make sure everything’s easy to read and click. It’s a simple step that can make a big difference.
7. You Have Plenty of Flexibility
Just because you’re starting with a template doesn’t mean your website has to look like everyone else’s. Website builders give you the freedom to personalize your site so it feels unique to your brand.
Here’s how you can make it your own:
This image shows the essential parts to keep in mind when building a website.
- Color options – Match your brand colors or choose colors wisely based on their impact on our mood, feelings, and emotions.
- Fonts – The typography world is vast and complex. Understand the importance of typography rules and pick fonts that reflect your brand personality (modern, classic, playful, or professional).
- Backgrounds – Add solid colors, gradients, or images to bring your site to life.
- Formatting – Adjust spacing, alignments, and layout styles for a sleek look.
- Element placement – Decide where things go. Move text, images, or buttons around to fit your flow.
- Content elements – Add what you need: forms, maps, videos, buttons, social links, and more.
With all these options, your site can be as unique and dynamic as your business.
8. Simple and Easy to Use
You don’t need to be tech-savvy to create a website anymore. Website builders are designed to be beginner-friendly and straightforward, even if you struggle with new technology. Most have intuitive drag-and-drop editors that you can figure out just by clicking around.
Here’s what the general process looks like:
- Browse and pick a professionally designed web template that fits your business niche or goals.
- Now, it’s all about customization. Tweak colors, fonts, images, and text. Make sure you have the right logotype; use it for a cohesive brand image.
- Arrange the layout so that it matches your content flow and style.
- Preview, publish, and go live!
Some platforms go even further by offering extra tools like business name generators and domain name registration, so you can get everything set up in one place. And if you don’t have a domain name yet, here are some domain name tips to get you started.
9. Update Your Website Anytime, Anywhere
One of the best things about modern website builders is that you can use them even on the go. As long as you have internet access and your login info, you can update your site from virtually anywhere, no need to be tied to a specific device.
Whether you’re on vacation, working from home, or asking a team member to make a quick change, it’s all just a few clicks away. There’s no need to pass around files or worry about software installs. Just log in through your browser and make updates whenever your business needs them.
Let’s Get Your Small Business Online
If you’ve been putting off creating a website for your business, now’s the time to make it happen. A strong online presence is no longer optional. Whether you’ve been overwhelmed by the idea of designing from scratch, concerned about cost, or unsure where to start, the best website builder can relieve you of those worries.
With easy-to-use tools, professional templates, a drag-and-drop editor, and built-in features, there’s really nothing standing in your way. You don’t need to know how to code, hire a designer, or spend months on setup. You just need the right tool and a few hours to get going.
So why wait any longer? Your customers are out there searching. Make sure they can find you with a website that is the best representation of your brand. Start today!
