AI Tech: Making A Difference For Designers Every Day
With that list of potential pros in mind, let’s take a look at some specific tools and what a logo designer can use them for.
Within the creative realm, AI-based sites Logo Design and similar allow users to guide the AI tech with specifics, like the company name, type of company, services offered, type of logo, and so on. The results are collected and compiled into a series of logo design suggestions. While this is probably exactly the sort of thing that designers are worried about with AI design tech, it can still be useful for a designer, in terms of logo design inspiration.
And while sites like this will be appealing to some clients, it’s probable that they will be smaller businesses who aren’t as likely to hire a graphic designer to begin with. So AI tech, in this case, isn’t going to make huge inroads on a designer’s potential client base.
AI design tools are also helpful for brainstorming a variety of design variations that can be presented to a client or tested out before a final decision is made. Ordinarily, a designer will have to go through and produce each variation or iteration separately, which can amount to a huge investment of time and effort. But with smart design tools, designers can create variations in sizing, spacing, coloring, and style as they go, cutting down on the time the designer requires to complete the project.
An easy way to look at is to think about the filters in Photoshop, Instagram, or almost any other photo editing software. Each filter produces a variety of changes to the design, based on presets. Using AI tech to run off these preset changes gives you a range of potential designs to present to the client. And it may help you to think of variations that otherwise wouldn’t have occurred to you!
“That sounds great,” you say, “but I’m still on the fence. With all these great AI software possibilities, how do we know that AI won’t take over my job as a designer after all?”
Why AI Won’t Replace Designers
Simply put, there are at least three basic reasons why AI and human designers work together, not against each other.
The first one is simply the human element. Humans have a depth of understanding and emotion that AI simply can’t replicate. Even when AI tech tools are trained to mimic emotion to a certain extent, there’s no way to completely imitate how a human would look at things. And that extends beyond the design itself — often, a business owner or entrepreneur simply wants to be able to speak with a human designer who can grasp what they’re all about, communicate effectively, and make a personal guarantee that they can provide what is needed.
Secondly is the need of the client. It’s only very recently that AI has been able to begin to distinguish the type and style of logo that a client requests, and thus far, the best AI can do is provide a range of options in the hope that one of them will be close enough to what is wanted. That’s another reason why AI tools are excellent starting points for logo design inspiration, rather than excellent final drafts.
The third basic reason is the point of originality. AI tech is artificial — it was created by someone who programmed it to behave in a certain way. Human designers are informed by their experiences and personalities, but they aren’t programmed, and that’s where originality comes in. For some clients, that originality is the most important aspect. No entrepreneur wants to blend into the crowd.
Along with these three basic reasons are dozens of other, smaller reasons — if not more! Ultimately, artificial intelligence tools are coworkers for human logo designers, rather than replacements.
Choose Your Tools
The end point here is that AI is already clearly existent in the design world. Fighting against it will result in a slowdown of your process, especially when compared to others who are staying on top of the cutting edge, tech-wise. That will cut down on your clientele, and you’ll likely lose at least some of them to designers who can provide the work more quickly, with a more accurate and better-designed overall final product.
That leaves designers with the choice, not necessarily of whether to use AI at all, but of which tools to incorporate into their design process. This is really a personal decision, as the choice boils down to specifics. What type of logos you design, how big your business is, any specialties you may have — all of these will play into which AI tools you choose to use.
The important thing is to keep an eye on how they will influence your productivity, streamline your design process, and enhance your communication with your client.