Simplistic Pet and Animal Logo Design: What You Need To Know
One reason why your race horse logo or dog rescue logo design you spent a lot of time creating is not fronting your brand ahead of your competition is because you forgot to include a critical aspect in it – simplicity!
Your logo is the face of your brand. When you use logo-accompanied experiences to build brand awareness, your target market will start making beneficial associations between your logo and your brand. In case you design a complicated logo, consumers will find it nearly impossible to make such associations.
If you are presented with two sentences, one full of obscure words, fluff, and wordiness, and the other with a direct statement, which one would you remember? Of course, you will remember the second one! Same is the case of these fox logos.
A simple logo is not only easier to understand, but it is also easier to remember. Therefore, when a customer sees a complicated logo for the first time, he will most certainly not remember it or even associate it with any brand when he sees it the next time.
A logo made with simple and straightforward elements will trigger critical memory centers in the brain. This will make it easier for your clients to associate your logo with positive experiences, hence promoting sales, brand credibility, and reputation.
Benefits of Simplistic Pet Logo Design
A Simple Logo Prompts Emotional Reactions
A good pet or animal logo design is one that exudes all the emotions that a brand elicits once it’s viewed. With a simple logo, you will easily evoke the right emotions and make your efforts easy and efficient. In case you opt to go the complicated way, emotions used in your logo design will be overpowered by cognition, and this will complicate this uniquely marketing effort. Consider animal rescue logos or logos for dog rehabilitation centers.
A Simple Logo is Convertible Across all Platforms
When you look at all famous logos with animals, you will notice that they are simplistic in nature, and this is why it’s easier to publish them in print, stamps, embroidery, promotional gifts, stamps, web, and other media. For example these animal welfare logos.
Therefore, whether you are creating dog training logos, cat shelter logo, or any other pet logos that represent your business, make them simple, and they will be easier to convert across different platforms.
It’s Nearly Impossible to Counterfeit
In case your pet logo is complicated, it can be easy for your competitors to tweak a few details and use it without infringing on any intellectual property laws.
When creating your logo, avoid making decisions that prompt your target customers to favor your competitors. Design a logo with a few well thought out colors and details. This will make it difficult for anyone to steal your brand's status, thus making you stand out from the crowd.
It is Scalable
When using your logo on different platforms, you might need to expand or shrink it so that it can look appealing and complement your content. When you do this to a logo with many pet graphics and loads of information, some details will be lost, and others will be pixelated. This might cause visibility problems and compromise your efforts.
A simplistic logo can be shrunken and enlarged with ease without causing any visibility problems.
It is Recognizable
A complicated logo requires an in-depth examination for one to understand and recognize it. However, a simple one can be recognized from the corner of your client's eye. This takes your brand straight to his mind and enhances retention.
It is Explicable
Did you know that a simple animal and pet logo could encourage referrals? You probably didn’t!
Since this kind of logo is easy to remember, a client who came to your store looking for a rooster or eagle food supplies will be able to describe your business with others interested in similar services if you have a rooster logol or eagle logo on your store door. For instance, he will tell others, “It is the supplies store on the right with the cartoonish rooster signage.”
It offers Clarity of Message
A complicated logo sends a convoluted message to customers. This makes it hard for them to associate the brand with the logo, and this sabotages branding efforts that consume time, energy, and resources. On the other hand, a simple logo sends a clear and concise message, which ensures the logo supports your brand and represents the products or services you provide. A simplistic logo is, therefore, rewarding to your branding efforts!
Creating a simplistic animal and pet logo is not easy!
You deal with chicken, puppies, cows, and a host of other animals. All these animals must be represented in your logo, and still, you have to develop a simplistic design!
Creating a simple logo is like condensing 4000 words eBook into a 300-words blog post. It requires more time, work, and resources than a complicated one, but the lasting impressions that come with it are worth the trouble.Here are some highly attractive pet/animal logos created with simplicity in mind:
Contrary to popular belief, a simplistic logo design doesn't equate to a simplistic brand message or business model. It shows you are keen on your clients' needs and logo purpose. This makes your pet business more distinctive and eventually leads to success!