Make a Chicago Logo in Minutes



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cowboy pointing gun in Chicago skyline Chicago Willis Tower with ECG swoosh around Willis Tower in Chicago

Quick and Easy Chicago Logo Maker Tool

From Cloud Gate to Wilis Tower and Shedd Aquarium, you will find our Chicago-themed logo concepts appealing and catchy.

Start Making a Chicago Logo Design Online!

Step 1 - Search for Free Logo Design in Chicago

Begin your search for the perfect Chicago logo design by entering your business name in the search bar of our logo maker. Pair the search prompt with industry-relevant keywords to narrow down the search results. You can use phrases of keywords like “investment and finance logos”, “Chicago real estate logos”, or "sports team logos”.

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Cloud Gate symbol in Chicago city abstract architectural building Chicago bull face of basketball
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colorful Chicago skyline

Step 2 - Browse and Select any Template You Like

Browse through thousands of designs ranging from wordmarks, monograms, to emblems and mascots—all free for you to customize. Our design templates are made by professional designers who are inspired by Chicago’s rich culture, architecture, and world-famous brands. Choose any template and start personalizing it for your brand!

Step 3 - Personalize the Chicago Logo Template

Our logo generator empowers you with a free and easy-to-use design studio to personalize your choice of pre-made design templates. Enhance the logo by experimenting with gradients, drop shadows, glossy finish, and 3D geometric shapes and lines. You can also create a custom color palette, personalize the typography, and add high-resolution icons and symbols that are true to Chicago's character.

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Chicago city landmark Willis Tower
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red stars in Cloud Gate

Step 4 - Download High-Resolution Files

Even if you are not a professional designer, our preview tool makes sure nothing goes overlooked. Fine-tune every detail by testing the logo on platforms like websites and banners. Finally, you can download your brand-new and visually compelling Chicago logo design in any of the various file formats, including PNG, PDF, SVG, and EPS.


Start Using Our Free Logo Maker for Chicago

Design Practices for Modern Chicago Logos

Logo Symbol

Scalable Logo Layout

In a city as diverse and busy as Chicago, you should make sure your logo is everywhere — print media, including billboards and magazines, as well as digital platforms like social apps and websites. For a cohesive and groundbreaking brand recognition, your Chicago logo design should appear sharp and crisp everywhere. So, using our free online logo generator, test and preview your logo on different sizes, and choose a scalable file type such as PNG or SVG from our pool of options.

Meaningful Iconography

Connect with your target audience residing in Chicago by creating a logo that reflects the true essence of the city. Using our free library of icons, symbols, and illustrations, explore so many amazing options such as the Chicago skyline, deep dish pizza icons, the Chicago bean, and six-pointed star illustrations. You can also opt for sport-themed illustrations, taking inspiration from the Chicago Bulls logo, and incorporating animal symbols that represent strength and dominance.

Font Choice
Use Fancy and Script Fonts

Custom Color Themes

It is no secret that Chicago is truly represented by the bold and vibrant colors we find in its flag, as many popular Chicago sports teams also incorporate in their branding, such as the Chicago Fire FC. So, the right choice of colors can significantly impact your brand perception. White, you can choose colors relevant to your brand, such as green for eco-conscious brands, you can also go for something more symbolic by using colors that represent the lines in the Chicago flag. These include a dark or navy blue, a rich shade of red, and a clean and modern white.

Strategic Typography

Chicago is a hub of technology, business activities, fast-paced academia, modern art, and so much more. Its diversity and advancement should reflect in your logo’s typography. Choosing the right typeface, font size, color, and placement can play a huge role in making the right impression on your target audience — the Chicagoans. So, choose sans-serif fonts like Futura for technology startups, modern fashion brand logos, or youth-focused businesses. Meanwhile, serif and script fonts are great for more luxury-focused brands, businesses dealing with high-profile clients like law firms, and so on. You can also use industrial-inspired fonts for Chicago’s real estate logos.

Design Layout

Create Your Logo Now By Entering a Keyword

What People Ask

Can I use star icons in the Chicago logo design?

Yes, in fact, it is a great idea to incorporate star icons in your Chicago city logo design. There are 4 six-pointed red stars in the Chicago flag, making it one of the most recognized symbols for the city. Using the same or similar star icons in your logo design for Chicago can allow your brand to instantly build itself as a Chicago-focused brand. It is best to adapt the star icons according to your branding, adjusting the placement, and using a range of different colors to avoid too much similarity or overuse of it.

What colors are best for tourism logo designs in Chicago?

A clear choice of the best logo colors for Chicago tourism is red, white, and blue—the colors of the flag. These are iconic, historic, and recognized worldwide. However, you can be a little experimental and add a personalized touch to tailor the logo for your specific brand. You can accommodate travel-specific colors, such as green, which represents outdoorsiness and nature, or lighter shades of blue, which represent the sky.

Additionally, you can use sun-inspired colors such as yellow and orange. Darker shades of blue are often associated with professionalism, which is a wise choice of color for tourist-related services providers. Ultimately, you can use a variety of colors, but pairing them up with the flag’s specific colors can create the maximum impact.

Are emblems good for a Chicago hotel logo design?

Yes, emblem logos work well for hotels in Chicago because they convey tradition, luxury, and prestige. You can very easily use an emblem logo design Chicago for boutique hotels, modern, old or vintage hotels. An emblem usually confines the design elements in a specific shape, most typically shields and circles, which makes it appear more intact and put-together. You can further decorate the logo and make it more specific to the city by adding any famous monuments or architectural infrastructures.

What symbols can I use for a Chicago-based nonprofit organization's logo?

For a nonprofit organization, emotions and associations such as trust, growth, healing, and community are essential. So, for such an organization in Chicago, the logo design can include some meaningful and values-focused icons such as:

  • Joining hands with overlapping Chicago beans
  • Human circle silhouette with Chicago’s flag star icons
  • Intertwined hearts in Chicago's flag colors
  • Heart symbol overlapping the Chicago skyline
  • Abstract circular logos showing growth and unity

How can I represent cultural diversity in a Chicago logo design?

Chicago is one of the major cities that houses so many diverse ethnicities and cultures, coming together to form a thriving community altogether. To represent that in a logo designed for a Chicago company or brand is a great step. Here are some ideas to represent cultural diversity in a Chicago logo design:

  • Use a vibrant color palette that represents various cultures in the city, such as red for Latino cultures
  • Create versions of your logo with the typography in different languages spoken across the city, such as one logo with English typography, and one with Spanish text
  • Use multi-layered and integrated icons, such as mosaics that typically represent several cultures coming together
  • use interconnected shapes like circles to create a sense of harmony and unity
  • Add silhouettes of people wearing different cultural attire

Keep in mind to make the design as sensitive as possible, and avoid making any stereotypical statements that can hurt the sentiments of many. For the best design inspirations, explore the templates' library for free by LogoDesign.Net.