What's in a logo? Ideally, a well-designed logo will be a visual ambassador for your brand. It will tell your intended audience something vital about the brand. It’s the perfect way to open up communication with your clients and customers.
The logo will carry a lot of responsibility, since it's often the first thing that catches the eye. As designer Milton Glaser famously said, "There are three responses to a piece of design: yes, no, and WOW!"
Obviously, for your brand ambassador, you’re aiming for WOW
The logo isn't restricted to just the front of a brick and mortar store, or the business card that gets handed out to advertise services. Scalability and flexibility are important parts of the design, since your logo will need to translate to all areas of marketing, from big to small.
Memorability is a key aspect. Often, you have only a few seconds to grab the attention of a consumer. You want your logo to stick in their minds, even with only a brief time of exposure.
So far, you know you want a positive response, flexibility, and memorability. What other vital aspects are there to your logo? And just how do you go about making it happen?
Take a look at our extensive step by step guide to logo design, from the blank page to the finished product.