Step 1: Start by making a rough sketch of your desired form. Scan it and paste it on the Adobe Illustrator artboard.
Step 2: Next, create three layers in the layer panel. The first one is the 'Drawing' layer, where you will see the hand-drawn sketch and lock it. The second one is the 'Trace' layer, where you will make the strokes by tracing the lines of the sketch. The third layer is the 'Word', where you'll add text.
Step 3: Next, clear the fill by pressing 'X' to bring it forward and press the ‘slash’ to clear the fill. Press the 'X' button again.
Step 4: Double-click on the stroke and change to a bright color using the color picker option.
Step 5: Now, selecting the trace layer, press the 'P' button to choose the pen tool. Zoom in and start tracing your design.
Step 6: Adjust the strokes so they flow in a smooth manner. Set all and press 'Ctrl + S' to save the file.
Step 7: In this step, apply the brush strokes, adding the accent marks and the dots of the characters in the design.
Step 8: Select the whole design and apply black strokes. You can hide the Drawing layer to see things more clearly.
Step 9: Now apply the default Adobe Illustrator strokes. Select the whole design except the eye (if you're making a bird or peacock, for that matter). Now change the stroke weight to 2 pts.
Step 10: Choose a mid-text character and choose a different type of calligraphic brush. Adjust the angle and its width. You can choose a different calligraphic brush for each character and fine-tune each of them.
Step 11: If your design requires accents and forms, you can go by creating an art brush as per your desire (as shown in the video). Keep playing with the strokes and their angles and width until you create a stunning Arabic calligraphic logo.
Step 12: Once you're done with the design, convert the brush strokes to objects by selecting the overall design and paste it on to the 'Word' layer. While selecting the design, go to the 'Objects' menu and select 'Expand Appearance'.
Step 13: Adjust the strokes and add finishing touches. If you want, you can choose the design and add colors as per your requirements. If you want to add more depth, you can also use some background, colors, or even gradients to this logo.