Logo Design Trends 2023
A logo is usually the first thing that people notice about a business or brand. It appears on product packaging, merchandise, website, and social media pages. The icon or symbol is an important part of graphic design and can influence how people perceive a product or service. With an appealing and memorable logo design, you will find it easier to create a name in your industry and stand out among the competition.
Before we start discussing the latest graphic design trends for logos, let’s talk about why they are important for both designers and business owners. If you think about it, the graphic design industry has changed significantly with the progress of technology. The transformation has allowed small business owners and startups to reach out to their target audience quickly and compete with established brands.
To design a modern logo, it’s important to know about the trends. Let’s take a look at a few that you should no longer ignore.
It's one logo design trend that can be seen in a lot of logos this year as well. Brands are experimental and creative with typography in different designs. If you are thinking about creating a font-based logo, then you can take inspiration from this trend. Disappearing or overlapping letters can add to the appeal of wordmarks or lettermark. You can also include a glitching effect to the text or waves to show motion.
Use custom font styles to make an impact on the viewer instantly. With creative typographic logos, you can keep the design minimalistic and also make it appear trendy. You can also choose modern and clear-cut fonts for the wordmark or initials. The symbol could stand out for its effects or color tones.
Objects in Letters
This is another trend that you need to keep in mind when designing a modern logo. Adding an object or shape within a letter can make it easier for people to identify the symbol and differentiate it from the competitors too. Logo designers are taking the opportunity to express their creativity by merging shapes with various letters. You can also include this within a lettermark to create a unique logo design that grabs the attention of viewers instantly.
Circular shapes or geometric ones can be used to convey a strong brand message. With this trend, you can get a simple logo that looks professional and lasts for a long time too. Today, you may come across quite a few logos in the eCommerce, tech, and finance industries.
Black and White Logos
It’s a classic and timeless logo design trend that has become dominant in logos too. Black and white icons require minimal upgrades over the years and can be easily used on various digital and print mediums. If you take the example of logos in the fashion industry, you will find that many brands have moved toward this trend. From Nike to Chanel, most brands have chosen black-and-white designs to build recognition and make a positive impression on the audience across the globe.
While this is not exactly a new trend, it can no longer be ignored. When you are brainstorming ideas for your logo, create a draft or variation in black and white first. This will give you an idea of how the icon might appear in those colors. If they are relevant to the niche or industry and can highlight the core values of the brand, then you should create a timeless logo in black and white.
Symbols that are inspired by nature are considered very trendy. Leaves, flowers, abstract patterns, or illustrations that remind people of nature can make a logo quite appealing. Now, these icons can work well in environment logos, educational, chemical, beauty, and religious logo designs. Nature-inspired icons can send a positive message to the viewer and bring out feelings of joy or happiness too. You can also choose to create such a design with soothing and subtle colors that remind people of a garden or beach.
Hues of blues, greens, and earthy browns can make a lasting impression on the viewers. Logos that have natural elements also tell people about the brand’s association with a good cause. For instance, trees or leaves can show that a business is eco-friendly or is involved in protecting the environment. This logo design trend makes it easier for brands to connect with a younger demographic of consumers as well.
This is one element that is becoming quite popular in logos recently. When Instagram introduced its gradient logo a few years back, it generated a lot of interest among graphic designers and the audience. Gradients can make a logo stand out in the industry easily and stay in memory too. But with this trend, you need to consider some other factors as well. Gradients might not be relevant for every industry or niche. They could confuse clients or customers that are looking to build long-term relationships with businesses in finance for example.
SaaS businesses could consider gradients in their logos to get the attention of their target audience. The color tones can catch the eye of visitors on a website immediately and create familiarity across other digital mediums too. If you are looking to launch an eCommerce app, you can also consider using gradients for the icon.