Does Your Logo Design Possess These 5 Characteristics?
What’s in a logo? A company name without any embellishment would work just as well — right?
Well, even without badly paraphrasing Shakespeare, those questions could lead to a great deal of contention in the design world. It’s possible to create a logo that is functional without necessarily creating one that is effective.
In other words, you can slap a piece of graphic design on a business card and correctly identify the business. But that shouldn’t be all that a logo does.
A logo is more than just an identifying mark. It’s a fundamental piece of branding. It goes deeper than the visuals and speaks to the message at the heart of the brand.
According to Zaheer Dodhia, CEO and Founder of LogoDesign.net, “Your brand identity starts with a logo. If you can get a memorable, unique and identifiable logo design for your startup then you have taken the first step towards building a brand for the long term.”
The elements that make up a logo — type of logo, font choice, color, graphic style, and everything else — are less important on an individual level than they are when taken together as a harmonious and vital piece of branding, one that will be used thousands of times, in thousands of situations, to appeal to thousands of potential customers.
That’s a big job for a little piece of graphic design. How can logo designers ensure that their creation can steadily shoulder the responsibility of the brand?
Here are five characteristics to make sure you include before you release your logo design out into the world.