12 Logo Design Mistakes That Are So Easy to Avoid
In the brand design universe, major business changes are usually always reflected through a change in identity visuals, too. For example, when Apple wanted to move away from the image of a friendly, approachable tech company and wanted to be perceived as an innovation-power house, it adopted a sleeker and more sophisticated logo.
The move not only transformed Apple’s status as a brand but also conveyed its philosophy going forward. A well-executed logo design is also a brand ambassador. You use them to separate your business from the rest, grab your audience’s attention, and as a symbol that fosters brand loyalty.
With so much riding on a business logo, you’d think people will always design it flawlessly. Alas, brands old and new do not always get it right. In addition to poorly thought-out designs, countless other mistakes plague brand identity concepts.
Below, we have rounded up 12 of such common mistakes and what you can do to ensure your brand is shielded from them.